Since 2012, Hennessy V.S has told the true stories of extraordinary individuals through their “Never stop. Never settle.” campaign. In 2015, we uncovered Hennessy’s first multi-generational story about father-son explorers, The Piccards. Auguste was the first to reach the stratosphere. His son, Jacques, was the first to reach the ocean’s deepest point.
The film reimagines their incredible feats as one continuous upward journey. But at the heart of it, was a human story of ambition spanning two generations. For retail and print, we featured Jacques’ son, also an explorer, and the first to circulate the Earth on only solar power. The Piccards film won five Gold Lions in Film Craft.