When Google decided to make a phone, there was only one way to announce it: by creating a visual mnemonic of their iconic search bar morphing into the shape of their new phone, Pixel. This reminded people that everything they loved about Google was now easily available in the palm of their hands.
Our Phone by Google campaign featured different variations of the visual mnemonic in multiple films, print, social content, installations and OOH in over six markets, making it the biggest global campaign for Droga5 to date. Watch the full case study here.