Google decided to make their first phone and it had everything people loved about Google, all in the palm of their hand.

To announce this, we created a visual mnemonic of their iconic search bar morphing into the shape of their new phone. The mnemonic was used at every touch point. From film to print, social content, installations and digital OOH in over six markets.

Prior to launch, we also created neon installations that announced the launch date in a photo-worthy way. The installations were seen in Chicago, NY, SF, Sydney + Germany.