marybeth ledesma

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	<title>marybeth ledesma</title>
	<link>https://marybethledesma.com</link>
	<description>marybeth ledesma</description>
	<pubDate>Sat, 21 Mar 2026 19:13:19 +0000</pubDate>
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		<title>Index</title>
				
		<link>https://marybethledesma.com/Index</link>

		<pubDate>Fri, 04 May 2018 15:12:34 +0000</pubDate>

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		<title>The Philippines</title>
				
		<link>https://marybethledesma.com/The-Philippines</link>

		<pubDate>Wed, 22 Mar 2023 21:38:17 +0000</pubDate>

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	I was born in the Philippines but moved to the US while still a toddler, never really knowing my birthplace. I visited once as a teenager but recently decided to return. This time with a curiosity and desire to reconnect with my roots.

What I found was a familiar energy permeating the place, its people, plants and the vibrant colors of everyday life. It was actually a warmth I’d felt before, present in my Filipino American upbringing. A feeling I tried to capture in these photos.

	
</description>
		
	</item>
		
		
	<item>
		<title>CHASE SAPPHIRE RESERVE – HOLI</title>
				
		<link>https://marybethledesma.com/CHASE-SAPPHIRE-RESERVE-HOLI</link>

		<pubDate>Sat, 21 Mar 2026 19:13:19 +0000</pubDate>

		<dc:creator>marybeth ledesma</dc:creator>

		<guid isPermaLink="true">https://marybethledesma.com/CHASE-SAPPHIRE-RESERVE-HOLI</guid>

		<description>
	For Chase Sapphire Reserve, we went to Holi Festival in Jaipur, India to show what a lifechanging trip you can have with your Reserve card.
	

	&#60;img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/fa36fd1e9db4b822149de4addaa45f02dec2915bfacb21392da283c437008c27/Screenshot-2026-03-04-at-16.15.13.png" data-mid="246325814" border="0"  src="https://freight.cargo.site/w/1000/i/fa36fd1e9db4b822149de4addaa45f02dec2915bfacb21392da283c437008c27/Screenshot-2026-03-04-at-16.15.13.png" /&#62;
&#60;img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/b6794c2044ad7acdcf4a1d63dac112496585488e6047d86f38977ff4f096a67a/Screenshot-2026-03-04-at-16.15.44.png" data-mid="246325815" border="0"  src="https://freight.cargo.site/w/1000/i/b6794c2044ad7acdcf4a1d63dac112496585488e6047d86f38977ff4f096a67a/Screenshot-2026-03-04-at-16.15.44.png" /&#62;
&#60;img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/aa07e039c2107451c08478a32b42eefe8cc6b4e19359d72674fd6f81a70505c3/Chase-Sapphire-Reserve_-Holi-high.gif" data-mid="246325816" border="0"  src="https://freight.cargo.site/w/739/i/aa07e039c2107451c08478a32b42eefe8cc6b4e19359d72674fd6f81a70505c3/Chase-Sapphire-Reserve_-Holi-high.gif" /&#62;


	&#60;img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/504733c2cb0827a348aa05122af4f2bda26a3ba1e6b27e079b663e7bf23009aa/Screenshot-2026-03-04-at-16.16.10.png" data-mid="246325817" border="0"  src="https://freight.cargo.site/w/1000/i/504733c2cb0827a348aa05122af4f2bda26a3ba1e6b27e079b663e7bf23009aa/Screenshot-2026-03-04-at-16.16.10.png" /&#62;&#60;img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/27343b20198fd87c9f3dd7b218e1165553b175c01aff71bdb39b1eabdfaaf963/Screenshot-2026-03-04-at-16.16.38.png" data-mid="246325819" border="0"  src="https://freight.cargo.site/w/1000/i/27343b20198fd87c9f3dd7b218e1165553b175c01aff71bdb39b1eabdfaaf963/Screenshot-2026-03-04-at-16.16.38.png" /&#62;
&#60;img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/6ad968f0311aac6701bd8949557ec0e139d16689ac7f0ed7726da6618565df9f/Chase-Sapphire-Reserve_-Holi-high-2.gif" data-mid="246325825" border="0"  src="https://freight.cargo.site/w/739/i/6ad968f0311aac6701bd8949557ec0e139d16689ac7f0ed7726da6618565df9f/Chase-Sapphire-Reserve_-Holi-high-2.gif" /&#62;
&#60;img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/630a5929dc70827012c423f18ff4f21bfe7881135b69b50c3a0a89c59a03cc0d/Chase-Sapphire-Reserve_-Holi-high-3.gif" data-mid="246325827" border="0"  src="https://freight.cargo.site/w/739/i/630a5929dc70827012c423f18ff4f21bfe7881135b69b50c3a0a89c59a03cc0d/Chase-Sapphire-Reserve_-Holi-high-3.gif" /&#62;


&#60;img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/a3c1a41ddc76888823dd2be6026aa39e225d16a12a0fcc4983080b5cd1077b8f/Screenshot-2026-03-04-at-16.17.03.png" data-mid="246325821" border="0"  src="https://freight.cargo.site/w/1000/i/a3c1a41ddc76888823dd2be6026aa39e225d16a12a0fcc4983080b5cd1077b8f/Screenshot-2026-03-04-at-16.17.03.png" /&#62;

&#60;img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/592635f4dd29a6cfd5dd803b649409a80ec6ef5efc4954965f3b552fd34e0b27/Screenshot-2026-03-04-at-16.18.29.png" data-mid="246325903" border="0"  src="https://freight.cargo.site/w/1000/i/592635f4dd29a6cfd5dd803b649409a80ec6ef5efc4954965f3b552fd34e0b27/Screenshot-2026-03-04-at-16.18.29.png" /&#62;
&#60;img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/787c594b70b13a7734d9074d77599db01fff163045af99f507fc72ecd7a4d998/Screenshot-2026-03-04-at-16.17.14.png" data-mid="246325822" border="0"  src="https://freight.cargo.site/w/1000/i/787c594b70b13a7734d9074d77599db01fff163045af99f507fc72ecd7a4d998/Screenshot-2026-03-04-at-16.17.14.png" /&#62;
&#60;img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/7f4c03b2328f286bd83dadfe6dff47124b7bd2e461ed86d623b801d06746d9fe/Screenshot-2026-03-04-at-16.24.21.png" data-mid="246325909" border="0"  src="https://freight.cargo.site/w/1000/i/7f4c03b2328f286bd83dadfe6dff47124b7bd2e461ed86d623b801d06746d9fe/Screenshot-2026-03-04-at-16.24.21.png" /&#62;

&#60;img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/12ff454620992560896061b26b78a771e2a109783f83c103594bde732b5a0c3d/Screenshot-2026-03-04-at-16.19.39.png" data-mid="246325904" border="0"  src="https://freight.cargo.site/w/1000/i/12ff454620992560896061b26b78a771e2a109783f83c103594bde732b5a0c3d/Screenshot-2026-03-04-at-16.19.39.png" /&#62;&#60;img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/71c6d0e11c2fc4b93307c9f982f79474873e671f8d0403b5e8771d6d10a54534/Screenshot-2026-03-04-at-16.20.09.png" data-mid="246325905" border="0"  src="https://freight.cargo.site/w/1000/i/71c6d0e11c2fc4b93307c9f982f79474873e671f8d0403b5e8771d6d10a54534/Screenshot-2026-03-04-at-16.20.09.png" /&#62;&#60;img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/e3775b15a91a9d6351f89ae38235c0637ec8f2178274b5afa476a4b740ae5265/Screenshot-2026-03-04-at-16.20.56.png" data-mid="246325906" border="0"  src="https://freight.cargo.site/w/1000/i/e3775b15a91a9d6351f89ae38235c0637ec8f2178274b5afa476a4b740ae5265/Screenshot-2026-03-04-at-16.20.56.png" /&#62;
&#60;img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/0cd37315fceefe8212494de1e109f11fe0ceb72903d55b9b70deba9b1c147bea/Chase-Sapphire-Reserve_-Holi-high-5.gif" data-mid="246326393" border="0"  src="https://freight.cargo.site/w/739/i/0cd37315fceefe8212494de1e109f11fe0ceb72903d55b9b70deba9b1c147bea/Chase-Sapphire-Reserve_-Holi-high-5.gif" /&#62;
&#60;img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/58002d28425b0427cd7ea972dcf8bc09169464ee892e25c120f92adc62ba6ad1/Screenshot-2026-03-04-at-16.23.08.png" data-mid="246325907" border="0"  src="https://freight.cargo.site/w/1000/i/58002d28425b0427cd7ea972dcf8bc09169464ee892e25c120f92adc62ba6ad1/Screenshot-2026-03-04-at-16.23.08.png" /&#62;
&#60;img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/bd7ce94ce0ac764662b8a95fca8a6b83c4c552e64748e141ab0e994941cb07f6/Screenshot-2026-03-04-at-16.24.03.png" data-mid="246325908" border="0"  src="https://freight.cargo.site/w/1000/i/bd7ce94ce0ac764662b8a95fca8a6b83c4c552e64748e141ab0e994941cb07f6/Screenshot-2026-03-04-at-16.24.03.png" /&#62;&#60;img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/6703dacf4c07a0c7700cd668a389e07611519f168783ec5c62bb51a7084dbeb6/Screenshot-2026-03-04-at-16.24.30.png" data-mid="246325910" border="0"  src="https://freight.cargo.site/w/1000/i/6703dacf4c07a0c7700cd668a389e07611519f168783ec5c62bb51a7084dbeb6/Screenshot-2026-03-04-at-16.24.30.png" /&#62;
&#60;img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/22fc34caf07fa9337b99210bf52a9f563ccd64761cb48508708266330cac6e80/Screenshot-2026-03-04-at-16.24.46.png" data-mid="246325911" border="0"  src="https://freight.cargo.site/w/1000/i/22fc34caf07fa9337b99210bf52a9f563ccd64761cb48508708266330cac6e80/Screenshot-2026-03-04-at-16.24.46.png" /&#62;
&#60;img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/e8b93694e825d411d653b299ad2e037a5f20b2e71fc74b4b6e7d6ac917ed7c34/Chase-Sapphire-Reserve_-Holi-high-4.gif" data-mid="246326395" border="0"  src="https://freight.cargo.site/w/739/i/e8b93694e825d411d653b299ad2e037a5f20b2e71fc74b4b6e7d6ac917ed7c34/Chase-Sapphire-Reserve_-Holi-high-4.gif" /&#62;
&#60;img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/c6dcceec96dd1478d3d12b0f2a76099a2c64ce8dd35c97493e8f1fdfe9c58fcd/Screenshot-2026-03-04-at-16.26.14.png" data-mid="246325913" border="0"  src="https://freight.cargo.site/w/1000/i/c6dcceec96dd1478d3d12b0f2a76099a2c64ce8dd35c97493e8f1fdfe9c58fcd/Screenshot-2026-03-04-at-16.26.14.png" /&#62;&#60;img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/5911b14f1a00f7c1f9b1c25c066b9f4465ec5d8f8b16b480b85a4db0a783697b/Screenshot-2026-03-04-at-16.26.36.png" data-mid="246325914" border="0"  src="https://freight.cargo.site/w/1000/i/5911b14f1a00f7c1f9b1c25c066b9f4465ec5d8f8b16b480b85a4db0a783697b/Screenshot-2026-03-04-at-16.26.36.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>TIFFANY &#38; CO – LOVE, NATALIE</title>
				
		<link>https://marybethledesma.com/TIFFANY-CO-LOVE-NATALIE</link>

		<pubDate>Sat, 21 Mar 2026 16:29:18 +0000</pubDate>

		<dc:creator>marybeth ledesma</dc:creator>

		<guid isPermaLink="true">https://marybethledesma.com/TIFFANY-CO-LOVE-NATALIE</guid>

		<description>
	Our Tiffany &#38;amp; Co. campaign is a cinematic tribute to inner strength and self-love, as embodied by House ambassador Natalie Portman and the HardWear collection.&#38;nbsp;

	
	This film follows Natalie through various iconic New York moments, showing her as a multi-faceted woman (actress, director, mom) as we hear a letter about inner strength and self-love dedicated to her daughter.
The film aired during the 98th Academy Awards.
	&#60;img width="2880" height="1190" width_o="2880" height_o="1190" data-src="https://freight.cargo.site/t/original/i/2c64cdddd940ffa9791c4bd51c46f0d741474ff9ab6b27a8348b1c59e8d1a53e/Screenshot-2026-03-21-at-14.11.18.png" data-mid="246325313" border="0"  src="https://freight.cargo.site/w/1000/i/2c64cdddd940ffa9791c4bd51c46f0d741474ff9ab6b27a8348b1c59e8d1a53e/Screenshot-2026-03-21-at-14.11.18.png" /&#62;&#60;img width="2880" height="1188" width_o="2880" height_o="1188" data-src="https://freight.cargo.site/t/original/i/489bc687eb51484b27c6ffe917a627334eef30587c0e796c3a43f1fcae1e28f1/Screenshot-2026-03-21-at-14.41.09.png" data-mid="246325315" border="0"  src="https://freight.cargo.site/w/1000/i/489bc687eb51484b27c6ffe917a627334eef30587c0e796c3a43f1fcae1e28f1/Screenshot-2026-03-21-at-14.41.09.png" /&#62;&#60;img width="2880" height="1184" width_o="2880" height_o="1184" data-src="https://freight.cargo.site/t/original/i/62843c46c3c680f171ed9ba176315d0b7d668dbdb7e225d7d378910fe93034ed/Screenshot-2026-03-21-at-14.41.26.png" data-mid="246325319" border="0"  src="https://freight.cargo.site/w/1000/i/62843c46c3c680f171ed9ba176315d0b7d668dbdb7e225d7d378910fe93034ed/Screenshot-2026-03-21-at-14.41.26.png" /&#62;
&#60;img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/b9df64f1822ec1e6a66c7854a0e7a32ee743d574468fd106304702476c5d774d/Tiffany---Co_-Love--Natalie-high.gif" data-mid="246325322" border="0"  src="https://freight.cargo.site/w/739/i/b9df64f1822ec1e6a66c7854a0e7a32ee743d574468fd106304702476c5d774d/Tiffany---Co_-Love--Natalie-high.gif" /&#62;
&#60;img width="2880" height="1192" width_o="2880" height_o="1192" data-src="https://freight.cargo.site/t/original/i/b034eac0ee85115d8440e5c13e62ef8ebe4536f25b335489416af070121c83bb/Screenshot-2026-03-21-at-14.43.15.png" data-mid="246325326" border="0"  src="https://freight.cargo.site/w/1000/i/b034eac0ee85115d8440e5c13e62ef8ebe4536f25b335489416af070121c83bb/Screenshot-2026-03-21-at-14.43.15.png" /&#62;

&#60;img width="2876" height="1176" width_o="2876" height_o="1176" data-src="https://freight.cargo.site/t/original/i/9bb2aa9b759e9458ba9d96f4a98f80a5ed181c19a0e972bd3b00aacfca1d0746/Screenshot-2026-03-21-at-14.45.46.png" data-mid="246325328" border="0"  src="https://freight.cargo.site/w/1000/i/9bb2aa9b759e9458ba9d96f4a98f80a5ed181c19a0e972bd3b00aacfca1d0746/Screenshot-2026-03-21-at-14.45.46.png" /&#62;
&#60;img width="2880" height="1190" width_o="2880" height_o="1190" data-src="https://freight.cargo.site/t/original/i/e786665ca038d9e474faf9de5944ecd911c41901967f83aa432f1712c2e3cb13/Screenshot-2026-03-21-at-14.48.11.png" data-mid="246325334" border="0"  src="https://freight.cargo.site/w/1000/i/e786665ca038d9e474faf9de5944ecd911c41901967f83aa432f1712c2e3cb13/Screenshot-2026-03-21-at-14.48.11.png" /&#62;
&#60;img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/46e38ec4d2c9d238af5ca5e657f9867a57093910071c0b0952dcbd9c41e815fd/Tiffany---Co_-Love--Natalie-high-1.gif" data-mid="246325336" border="0"  src="https://freight.cargo.site/w/739/i/46e38ec4d2c9d238af5ca5e657f9867a57093910071c0b0952dcbd9c41e815fd/Tiffany---Co_-Love--Natalie-high-1.gif" /&#62;
&#60;img width="2880" height="1188" width_o="2880" height_o="1188" data-src="https://freight.cargo.site/t/original/i/4de975d22d23bef39ef5b88df2845713cb2c15280c9eeab4d54ce9bfebca5587/Screenshot-2026-03-21-at-14.48.59.png" data-mid="246325338" border="0"  src="https://freight.cargo.site/w/1000/i/4de975d22d23bef39ef5b88df2845713cb2c15280c9eeab4d54ce9bfebca5587/Screenshot-2026-03-21-at-14.48.59.png" /&#62;

&#60;img width="2880" height="1188" width_o="2880" height_o="1188" data-src="https://freight.cargo.site/t/original/i/b05930a118f9c7a0d64996ff06ade4e447fa428143a039699ebb69fcdd0b9e36/Screenshot-2026-03-21-at-14.49.45.png" data-mid="246325340" border="0"  src="https://freight.cargo.site/w/1000/i/b05930a118f9c7a0d64996ff06ade4e447fa428143a039699ebb69fcdd0b9e36/Screenshot-2026-03-21-at-14.49.45.png" /&#62;

&#60;img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/9a127aa4e9a4393d058cdffcdea810a018e26c2996dc5e2361f85a3f404de859/Tiffany---Co_-Love--Natalie-high-2.gif" data-mid="246325348" border="0"  src="https://freight.cargo.site/w/739/i/9a127aa4e9a4393d058cdffcdea810a018e26c2996dc5e2361f85a3f404de859/Tiffany---Co_-Love--Natalie-high-2.gif" /&#62;
&#60;img width="2880" height="1182" width_o="2880" height_o="1182" data-src="https://freight.cargo.site/t/original/i/6203d12830fce47f3aed1a6c786b16c18da9e42be88070b8fd3f7cb0a9ae52d1/Screenshot-2026-03-21-at-14.50.11.png" data-mid="246325343" border="0"  src="https://freight.cargo.site/w/1000/i/6203d12830fce47f3aed1a6c786b16c18da9e42be88070b8fd3f7cb0a9ae52d1/Screenshot-2026-03-21-at-14.50.11.png" /&#62;

&#60;img width="2880" height="1186" width_o="2880" height_o="1186" data-src="https://freight.cargo.site/t/original/i/b42fc3d4e7d646235416a0b3e3d677458813f941a7c684137d8dada59f63bf74/Screenshot-2026-03-21-at-14.50.49.png" data-mid="246325344" border="0"  src="https://freight.cargo.site/w/1000/i/b42fc3d4e7d646235416a0b3e3d677458813f941a7c684137d8dada59f63bf74/Screenshot-2026-03-21-at-14.50.49.png" /&#62;


	Fun fact: in an ode to cinematic craft, the campaign was shot on 70mm film, anamorphic lenses and the camera originally used for Lawrence of Arabia and 2001: A Space Odyssey.
	

	For stills photography, we partnered with Gordon Von Steiner.
	
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/6603c47e34a9f78a2bc72c6845f004df6cd21285b8fe9882d2180bab4e303ff3/1080x1350_HW_NL.jpg" data-mid="246325351" border="0"  src="https://freight.cargo.site/w/1000/i/6603c47e34a9f78a2bc72c6845f004df6cd21285b8fe9882d2180bab4e303ff3/1080x1350_HW_NL.jpg" /&#62;
&#60;img width="1280" height="1600" width_o="1280" height_o="1600" data-src="https://freight.cargo.site/t/original/i/038a02a7f96ff1b509c3108c028199c09550452cc43c55102b9b26fa32706b33/2026_ICONS_NP_ONFIG_T_4x5.jpg" data-mid="246325352" border="0"  src="https://freight.cargo.site/w/1000/i/038a02a7f96ff1b509c3108c028199c09550452cc43c55102b9b26fa32706b33/2026_ICONS_NP_ONFIG_T_4x5.jpg" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/1b1bfa6812fee4e50a77298b3a9c27499ec355eddabf9c6e7d53e539d5d3175b/1080x1350_HW_ER.jpg" data-mid="246325350" border="0"  src="https://freight.cargo.site/w/1000/i/1b1bfa6812fee4e50a77298b3a9c27499ec355eddabf9c6e7d53e539d5d3175b/1080x1350_HW_ER.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>NEW BALANCE TENNIS – COCO DELRAY</title>
				
		<link>https://marybethledesma.com/NEW-BALANCE-TENNIS-COCO-DELRAY</link>

		<pubDate>Sun, 18 May 2025 16:34:48 +0000</pubDate>

		<dc:creator>marybeth ledesma</dc:creator>

		<guid isPermaLink="true">https://marybethledesma.com/NEW-BALANCE-TENNIS-COCO-DELRAY</guid>

		<description>
	
For Coco Gauff’s new shoe, Coco Delray, we go back to her hometown Delray Beach (Florida), where her and her family’s story began. Here, we capture the comradery between multiple generations and different walks of life that have passed through the town, giving emotional context to the shoe’s name. Because after all, every place has a story to tell.
The film featured Coco’s grandmother, Yvonne Lee Odom, who was also the voiceover.

	
&#60;img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/11bdde13fa5680ae69d47302285cf7b132f37dcf31dbe53229fadeeef1caf7ac/Screenshot-2025-04-08-at-12.27.39.png" data-mid="233364189" border="0"  src="https://freight.cargo.site/w/1000/i/11bdde13fa5680ae69d47302285cf7b132f37dcf31dbe53229fadeeef1caf7ac/Screenshot-2025-04-08-at-12.27.39.png" /&#62;&#60;img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/50815e0f18a46b31044bbd04408cce3cee1b49a69cdca62960f9b40afa881446/Screenshot-2025-04-08-at-12.27.27.png" data-mid="233364190" border="0"  src="https://freight.cargo.site/w/1000/i/50815e0f18a46b31044bbd04408cce3cee1b49a69cdca62960f9b40afa881446/Screenshot-2025-04-08-at-12.27.27.png" /&#62;

	
&#60;img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/99a0c097d2e7fb1ad2af1f41727dfb40bb0a9d173d5ef22c8624142fad7e9c58/Screenshot-2025-04-08-at-12.29.11.png" data-mid="233364376" border="0"  src="https://freight.cargo.site/w/1000/i/99a0c097d2e7fb1ad2af1f41727dfb40bb0a9d173d5ef22c8624142fad7e9c58/Screenshot-2025-04-08-at-12.29.11.png" /&#62;
&#60;img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/454cee48a4eda100e0522f7139a3c6ce190bf19a32351bdb43147f8b9e342b03/New-Balance_-Every-Place-Has-a-Story-to-Tell-high.gif" data-mid="233364375" border="0"  src="https://freight.cargo.site/w/739/i/454cee48a4eda100e0522f7139a3c6ce190bf19a32351bdb43147f8b9e342b03/New-Balance_-Every-Place-Has-a-Story-to-Tell-high.gif" /&#62;
&#60;img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/1c2290562f3be97c908df29e6043f0cb849261cd790dbadadaac514e62ab68f3/Screenshot-2025-04-08-at-12.29.40.png" data-mid="233364379" border="0"  src="https://freight.cargo.site/w/1000/i/1c2290562f3be97c908df29e6043f0cb849261cd790dbadadaac514e62ab68f3/Screenshot-2025-04-08-at-12.29.40.png" /&#62;


	&#60;img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/b1c82cc9b6624be73b217f543cd68671d2626e82b42566b566a291746466c9de/Screenshot-2025-04-08-at-12.28.50.png" data-mid="233364192" border="0"  src="https://freight.cargo.site/w/1000/i/b1c82cc9b6624be73b217f543cd68671d2626e82b42566b566a291746466c9de/Screenshot-2025-04-08-at-12.28.50.png" /&#62;

	
&#60;img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/d6916c95f225305625f5d5d8d3448ef83aee408c33e30943315d1639c574313e/Screenshot-2025-04-08-at-12.30.40.png" data-mid="233364380" border="0"  src="https://freight.cargo.site/w/1000/i/d6916c95f225305625f5d5d8d3448ef83aee408c33e30943315d1639c574313e/Screenshot-2025-04-08-at-12.30.40.png" /&#62;
&#60;img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/003546a249dce70160b6dbfefe706f0c05b5993cd4b1d9a48d296c6c1dec3338/Screenshot-2025-04-08-at-12.30.52.png" data-mid="233364381" border="0"  src="https://freight.cargo.site/w/1000/i/003546a249dce70160b6dbfefe706f0c05b5993cd4b1d9a48d296c6c1dec3338/Screenshot-2025-04-08-at-12.30.52.png" /&#62;


	&#60;img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/297d02f905ce1a72229679948f8d3067c4f73cdde90b2204779f1efb2989583c/Screenshot-2025-04-08-at-12.32.04.png" data-mid="233364388" border="0"  src="https://freight.cargo.site/w/1000/i/297d02f905ce1a72229679948f8d3067c4f73cdde90b2204779f1efb2989583c/Screenshot-2025-04-08-at-12.32.04.png" /&#62;&#60;img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/2a5a7c41eefc011e51c593d76adb5918ed378bd476fcb50b1e0b186212f32dc5/Screenshot-2025-04-08-at-12.33.12.png" data-mid="233364389" border="0"  src="https://freight.cargo.site/w/1000/i/2a5a7c41eefc011e51c593d76adb5918ed378bd476fcb50b1e0b186212f32dc5/Screenshot-2025-04-08-at-12.33.12.png" /&#62;&#60;img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/451d70b2c8e9a97f26b42189ae9c6cbbbb468f374d5c82f67ce7aa815ba4d02d/Screenshot-2025-04-08-at-12.33.59.png" data-mid="233364392" border="0"  src="https://freight.cargo.site/w/1000/i/451d70b2c8e9a97f26b42189ae9c6cbbbb468f374d5c82f67ce7aa815ba4d02d/Screenshot-2025-04-08-at-12.33.59.png" /&#62;

	
&#60;img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/b424bb2c45f28130d90fd00fe7049d7e1e19ca09c81bbeb16b92796369a74eb4/Screenshot-2025-04-08-at-12.37.04.png" data-mid="233364394" border="0"  src="https://freight.cargo.site/w/1000/i/b424bb2c45f28130d90fd00fe7049d7e1e19ca09c81bbeb16b92796369a74eb4/Screenshot-2025-04-08-at-12.37.04.png" /&#62;
&#60;img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/3d54789fac9f0fb7f2c20455e3d06500ebae18fbceb6ffcaa2a91146c109664e/Screenshot-2025-04-08-at-12.37.16.png" data-mid="233364395" border="0"  src="https://freight.cargo.site/w/1000/i/3d54789fac9f0fb7f2c20455e3d06500ebae18fbceb6ffcaa2a91146c109664e/Screenshot-2025-04-08-at-12.37.16.png" /&#62;


	&#60;img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/a9b17934e7e499ee36cde03a37de5c746ca35b147b4d8581b4e553af2f6ed72e/Screenshot-2025-04-08-at-12.38.01.png" data-mid="233364406" border="0"  src="https://freight.cargo.site/w/1000/i/a9b17934e7e499ee36cde03a37de5c746ca35b147b4d8581b4e553af2f6ed72e/Screenshot-2025-04-08-at-12.38.01.png" /&#62;&#60;img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/daeb8a8ea0dea50e2aef18dd140ab66b7870c335fd1fac6262e22d6846b7f2d6/New-Balance_-Every-Place-Has-a-Story-to-Tell-high2.gif" data-mid="233364485" border="0" data-scale="100" src="https://freight.cargo.site/w/739/i/daeb8a8ea0dea50e2aef18dd140ab66b7870c335fd1fac6262e22d6846b7f2d6/New-Balance_-Every-Place-Has-a-Story-to-Tell-high2.gif" /&#62;&#60;img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/cf2be97d37294648f1583e17303c35a76382c6e0b511b9a5ce5e954c3a9b928f/Screenshot-2025-04-08-at-12.41.27.png" data-mid="233364492" border="0"  src="https://freight.cargo.site/w/1000/i/cf2be97d37294648f1583e17303c35a76382c6e0b511b9a5ce5e954c3a9b928f/Screenshot-2025-04-08-at-12.41.27.png" /&#62;&#60;img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/494a3590b284a9a8efc95a26e106037b77036d2dbb5a0e55858a95983bd50a6e/Screenshot-2025-04-08-at-12.42.06.png" data-mid="233364496" border="0"  src="https://freight.cargo.site/w/1000/i/494a3590b284a9a8efc95a26e106037b77036d2dbb5a0e55858a95983bd50a6e/Screenshot-2025-04-08-at-12.42.06.png" /&#62;


	In addition to films, we also captured portraits of the community to reinforce the humanity and soul intended for this campaign.
	

&#60;img width="3150" height="4724" width_o="3150" height_o="4724" data-src="https://freight.cargo.site/t/original/i/226df802bce2fd263b259a1f2a7c661de9d022472a39a19ed31a9b8c61685c2c/250114_NEWBALANCE_COCO_DELRAY_C15_0081_V3.jpg" data-mid="233403644" border="0"  src="https://freight.cargo.site/w/1000/i/226df802bce2fd263b259a1f2a7c661de9d022472a39a19ed31a9b8c61685c2c/250114_NEWBALANCE_COCO_DELRAY_C15_0081_V3.jpg" /&#62;
&#60;img width="826" height="1406" width_o="826" height_o="1406" data-src="https://freight.cargo.site/t/original/i/58493b08874bc3f39ffa343ff167b932f7d697e2cc57a6cc7809e73c5c8e37c6/Site-3.png" data-mid="237647315" border="0"  src="https://freight.cargo.site/w/826/i/58493b08874bc3f39ffa343ff167b932f7d697e2cc57a6cc7809e73c5c8e37c6/Site-3.png" /&#62;
&#60;img width="3150" height="4724" width_o="3150" height_o="4724" data-src="https://freight.cargo.site/t/original/i/82b829df2d3adc04afce531239f650edc31a0729dba937e452237981137c24e0/250114_NEWBALANCE_COCO_DELRAY_C18_1451_V3.jpg" data-mid="233403652" border="0"  src="https://freight.cargo.site/w/1000/i/82b829df2d3adc04afce531239f650edc31a0729dba937e452237981137c24e0/250114_NEWBALANCE_COCO_DELRAY_C18_1451_V3.jpg" /&#62;
&#60;img width="790" height="1404" width_o="790" height_o="1404" data-src="https://freight.cargo.site/t/original/i/43bffb43e9df65032f9c551ceedceaaee98587cfa8eb697d82f2e7a25a606f43/Site-4.png" data-mid="237647316" border="0"  src="https://freight.cargo.site/w/790/i/43bffb43e9df65032f9c551ceedceaaee98587cfa8eb697d82f2e7a25a606f43/Site-4.png" /&#62;
&#60;img width="3150" height="4724" width_o="3150" height_o="4724" data-src="https://freight.cargo.site/t/original/i/ca6d0d4482fa77c043fa00e1f531b05dfdf921e2516461defe2ea1c62cbd9606/250114_NEWBALANCE_COCO_DELRAY_C18_0854_V2.jpg" data-mid="233403653" border="0"  src="https://freight.cargo.site/w/1000/i/ca6d0d4482fa77c043fa00e1f531b05dfdf921e2516461defe2ea1c62cbd9606/250114_NEWBALANCE_COCO_DELRAY_C18_0854_V2.jpg" /&#62;
&#60;img width="822" height="1236" width_o="822" height_o="1236" data-src="https://freight.cargo.site/t/original/i/818f3eb316f718bde5d83e5f1bb1c7e66821cb082f23768eae1fae0521201961/Site-2.png" data-mid="237647314" border="0"  src="https://freight.cargo.site/w/822/i/818f3eb316f718bde5d83e5f1bb1c7e66821cb082f23768eae1fae0521201961/Site-2.png" /&#62;
&#60;img width="3150" height="4724" width_o="3150" height_o="4724" data-src="https://freight.cargo.site/t/original/i/26d8a209f36ef184414f004d959a4ebca088605445bd1a20ce80356ede868ec2/250114_NEWBALANCE_COCO_DELRAY_C18_1974_V2-1.jpg" data-mid="233403651" border="0"  src="https://freight.cargo.site/w/1000/i/26d8a209f36ef184414f004d959a4ebca088605445bd1a20ce80356ede868ec2/250114_NEWBALANCE_COCO_DELRAY_C18_1974_V2-1.jpg" /&#62;


	&#60;img width="4724" height="3150" width_o="4724" height_o="3150" data-src="https://freight.cargo.site/t/original/i/d1291bcb5b1ea88ca5fb530fbbf74860c8c68c7b0491cd893bc4245adb9d2e0d/250114_NEWBALANCE_COCO_DELRAY_C15_0187_V2-0211-ColorUpdate.jpg" data-mid="233403654" border="0"  src="https://freight.cargo.site/w/1000/i/d1291bcb5b1ea88ca5fb530fbbf74860c8c68c7b0491cd893bc4245adb9d2e0d/250114_NEWBALANCE_COCO_DELRAY_C15_0187_V2-0211-ColorUpdate.jpg" /&#62;&#60;img width="4724" height="3150" width_o="4724" height_o="3150" data-src="https://freight.cargo.site/t/original/i/f1bdb2398c0e2514154f86ed2ab420c0503ffa4d4bcb1200d4322b3ee323e377/250114_NEWBALANCE_COCO_DELRAY_C19_1324_V2-0211-ColorUpdate.jpg" data-mid="233403650" border="0"  src="https://freight.cargo.site/w/1000/i/f1bdb2398c0e2514154f86ed2ab420c0503ffa4d4bcb1200d4322b3ee323e377/250114_NEWBALANCE_COCO_DELRAY_C19_1324_V2-0211-ColorUpdate.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>LULULEMON – BLISSFEEL</title>
				
		<link>https://marybethledesma.com/LULULEMON-BLISSFEEL</link>

		<pubDate>Wed, 06 Apr 2022 14:58:05 +0000</pubDate>

		<dc:creator>marybeth ledesma</dc:creator>

		<guid isPermaLink="true">https://marybethledesma.com/LULULEMON-BLISSFEEL</guid>

		<description>
	
On International Women’s Day, lululemon launched their first footwear for women: The BlissFeel Running Shoe, which was designed from scans of over a million women’s feet.&#38;nbsp;


	Our film, “A Woman’s Foot”, directed by Sophia Nahli Allison, is a love letter to women’s feet–the odd, unique and powerful ways it moves and feels. The film featured real runners and lululemon ambassadors from all running levels, showing both the bliss, exhileration but also the exhaustion and rawness too.
The mixed media and animated approach was a nod to the design process of the shoe and way to refresh category cues when talking about running footwear.
Sound design, 16mm footage, still photography and a poetic voiceover also helped create this universe that felt a little more raw, immersive and help our viewer feel the highs and lows of a good run.
	&#60;img width="2880" height="1614" width_o="2880" height_o="1614" data-src="https://freight.cargo.site/t/original/i/e55bd51469005b8f20d59bca6560db730e4caf9d93f3a4121167792187e66e5c/FTWR3.png" data-mid="138879528" border="0"  src="https://freight.cargo.site/w/1000/i/e55bd51469005b8f20d59bca6560db730e4caf9d93f3a4121167792187e66e5c/FTWR3.png" /&#62;&#60;img width="2880" height="1616" width_o="2880" height_o="1616" data-src="https://freight.cargo.site/t/original/i/227a6624e9ab891511d10ff58919361caf34c8f0a79c5ef38e51757af020b79e/FTWR4.png" data-mid="138883277" border="0"  src="https://freight.cargo.site/w/1000/i/227a6624e9ab891511d10ff58919361caf34c8f0a79c5ef38e51757af020b79e/FTWR4.png" /&#62;
&#60;img width="2880" height="1614" width_o="2880" height_o="1614" data-src="https://freight.cargo.site/t/original/i/278af6a4ff408d4ee0797dc1ffb74f757b72e28258fd8f989d3dd1ff979804be/FTWR28.png" data-mid="138886524" border="0"  src="https://freight.cargo.site/w/1000/i/278af6a4ff408d4ee0797dc1ffb74f757b72e28258fd8f989d3dd1ff979804be/FTWR28.png" /&#62;
&#60;img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/c5d6f1898e6b145f1e46099451990300ab990a0bbfc9885d0215c5dbd0e5f00c/lululemon_-A-Woman-s-Foot-_-BlissFeel-Running-Shoe-high1.gif" data-mid="138881273" border="0"  src="https://freight.cargo.site/w/739/i/c5d6f1898e6b145f1e46099451990300ab990a0bbfc9885d0215c5dbd0e5f00c/lululemon_-A-Woman-s-Foot-_-BlissFeel-Running-Shoe-high1.gif" /&#62;
&#60;img width="2880" height="1616" width_o="2880" height_o="1616" data-src="https://freight.cargo.site/t/original/i/c4897ef1b74ac690b89caae6e36d0aead0dcef0b8641315e5e6c2f64ba19d328/FTWR10.png" data-mid="138886585" border="0"  src="https://freight.cargo.site/w/1000/i/c4897ef1b74ac690b89caae6e36d0aead0dcef0b8641315e5e6c2f64ba19d328/FTWR10.png" /&#62;

&#60;img width="2880" height="1616" width_o="2880" height_o="1616" data-src="https://freight.cargo.site/t/original/i/ab3f7e8438324a3ba3b8b2485ae5cbb434267289e0a11ffe7624a685c23028e5/FTWR17.png" data-mid="138879794" border="0"  src="https://freight.cargo.site/w/1000/i/ab3f7e8438324a3ba3b8b2485ae5cbb434267289e0a11ffe7624a685c23028e5/FTWR17.png" /&#62;&#60;img width="2880" height="1616" width_o="2880" height_o="1616" data-src="https://freight.cargo.site/t/original/i/d9a97a69caa8eb8cbf0321488bab85db7196617c5ae587e93d4bb27055916739/FTWR6.png" data-mid="138879755" border="0"  src="https://freight.cargo.site/w/1000/i/d9a97a69caa8eb8cbf0321488bab85db7196617c5ae587e93d4bb27055916739/FTWR6.png" /&#62;

&#60;img width="2880" height="1614" width_o="2880" height_o="1614" data-src="https://freight.cargo.site/t/original/i/0e3d9766d6395bc5a2d9a4d60d0e776f318765416dcc11f9d439f08a4da8f1c2/FTWR7.png" data-mid="138879712" border="0"  src="https://freight.cargo.site/w/1000/i/0e3d9766d6395bc5a2d9a4d60d0e776f318765416dcc11f9d439f08a4da8f1c2/FTWR7.png" /&#62;
&#60;img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/ba04739f31512dcf7aa318670438b8e655fe250841295dde696d0a74a2cc6736/lululemon_-A-Woman-s-Foot-_-BlissFeel-Running-Shoe-high2.gif" data-mid="138882981" border="0"  src="https://freight.cargo.site/w/739/i/ba04739f31512dcf7aa318670438b8e655fe250841295dde696d0a74a2cc6736/lululemon_-A-Woman-s-Foot-_-BlissFeel-Running-Shoe-high2.gif" /&#62;
&#60;img width="2880" height="1614" width_o="2880" height_o="1614" data-src="https://freight.cargo.site/t/original/i/0793b42e5d4a402138104966301518876aa6fa9e3013c858b5a8119621e8c0ab/FTWR35.png" data-mid="138881322" border="0"  src="https://freight.cargo.site/w/1000/i/0793b42e5d4a402138104966301518876aa6fa9e3013c858b5a8119621e8c0ab/FTWR35.png" /&#62;
&#60;img width="2880" height="1608" width_o="2880" height_o="1608" data-src="https://freight.cargo.site/t/original/i/a8e0b06a14800196c63bb1b49b6117a1bf8f75202030ff66e87a07354aa1fd46/FTWR12.png" data-mid="138881957" border="0"  src="https://freight.cargo.site/w/1000/i/a8e0b06a14800196c63bb1b49b6117a1bf8f75202030ff66e87a07354aa1fd46/FTWR12.png" /&#62;

&#60;img width="2880" height="1616" width_o="2880" height_o="1616" data-src="https://freight.cargo.site/t/original/i/f78c87c52b4fdc215cdd95b3bfaf7b3f05698f63cae1105c70434c10a71ece69/FTWR14.png" data-mid="138882446" border="0"  src="https://freight.cargo.site/w/1000/i/f78c87c52b4fdc215cdd95b3bfaf7b3f05698f63cae1105c70434c10a71ece69/FTWR14.png" /&#62;
&#60;img width="2880" height="1614" width_o="2880" height_o="1614" data-src="https://freight.cargo.site/t/original/i/10773cfbb6760f1a5a4c29f24590c9391e5d8aea67cd898f261ba344f453aa20/FTWR15.png" data-mid="138882501" border="0"  src="https://freight.cargo.site/w/1000/i/10773cfbb6760f1a5a4c29f24590c9391e5d8aea67cd898f261ba344f453aa20/FTWR15.png" /&#62;
&#60;img width="2880" height="1612" width_o="2880" height_o="1612" data-src="https://freight.cargo.site/t/original/i/4f21a9ed894489e9c603746d1b97c38061f29eecf5530ecdaadc26956a398011/FTWR16.png" data-mid="138886389" border="0"  src="https://freight.cargo.site/w/1000/i/4f21a9ed894489e9c603746d1b97c38061f29eecf5530ecdaadc26956a398011/FTWR16.png" /&#62;

&#60;img width="2880" height="1616" width_o="2880" height_o="1616" data-src="https://freight.cargo.site/t/original/i/a90fed98650f66443c6c06162770ef33b44be8ddab27bff1e8f5fea5182ad3c5/FTWR18.png" data-mid="138883489" border="0"  src="https://freight.cargo.site/w/1000/i/a90fed98650f66443c6c06162770ef33b44be8ddab27bff1e8f5fea5182ad3c5/FTWR18.png" /&#62;
&#60;img width="2880" height="1616" width_o="2880" height_o="1616" data-src="https://freight.cargo.site/t/original/i/336ba0beb9346b8a205ae2a116592d0f5b9da377d5277b5036fcf752fd32d8d6/FTWR8.png" data-mid="138880028" border="0"  src="https://freight.cargo.site/w/1000/i/336ba0beb9346b8a205ae2a116592d0f5b9da377d5277b5036fcf752fd32d8d6/FTWR8.png" /&#62;
&#60;img width="2880" height="1614" width_o="2880" height_o="1614" data-src="https://freight.cargo.site/t/original/i/9a55766ee2c19b6634fea95ad8ce99b55b55aec755f48ac8764185b15fda9d78/FTWR9.png" data-mid="138880038" border="0"  src="https://freight.cargo.site/w/1000/i/9a55766ee2c19b6634fea95ad8ce99b55b55aec755f48ac8764185b15fda9d78/FTWR9.png" /&#62;


&#60;img width="2880" height="1614" width_o="2880" height_o="1614" data-src="https://freight.cargo.site/t/original/i/de4bc1088b67c4908691168d11136b95afa5e5c2fb0c22609ede7a401aa5427b/FTWR26.png" data-mid="138880067" border="0"  src="https://freight.cargo.site/w/1000/i/de4bc1088b67c4908691168d11136b95afa5e5c2fb0c22609ede7a401aa5427b/FTWR26.png" /&#62;
&#60;img width="2880" height="1614" width_o="2880" height_o="1614" data-src="https://freight.cargo.site/t/original/i/b050c5b8a728bb0b1068e7824a13a85adca04ccbafde170c6175161753b0740e/FTWR24.png" data-mid="138886654" border="0"  src="https://freight.cargo.site/w/1000/i/b050c5b8a728bb0b1068e7824a13a85adca04ccbafde170c6175161753b0740e/FTWR24.png" /&#62;
&#60;img width="2880" height="1616" width_o="2880" height_o="1616" data-src="https://freight.cargo.site/t/original/i/2f7c104cf134dec7b107d44591166b69d26d0f75beba52d8939518c7465e4748/FTWR36.png" data-mid="138880312" border="0"  src="https://freight.cargo.site/w/1000/i/2f7c104cf134dec7b107d44591166b69d26d0f75beba52d8939518c7465e4748/FTWR36.png" /&#62;
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&#60;img width="2880" height="1614" width_o="2880" height_o="1614" data-src="https://freight.cargo.site/t/original/i/db1a0e72ddcbd24390220efa65a5f568c23a28387214368c38835ce18047464a/FTWR21.png" data-mid="138880527" border="0"  src="https://freight.cargo.site/w/1000/i/db1a0e72ddcbd24390220efa65a5f568c23a28387214368c38835ce18047464a/FTWR21.png" /&#62;
&#60;img width="2880" height="1618" width_o="2880" height_o="1618" data-src="https://freight.cargo.site/t/original/i/53232bceeae6c01768e6dff0962906ca3cf6d78333761d06ef60e2e326b9fa61/FTWR34.png" data-mid="138883565" border="0"  src="https://freight.cargo.site/w/1000/i/53232bceeae6c01768e6dff0962906ca3cf6d78333761d06ef60e2e326b9fa61/FTWR34.png" /&#62;

&#60;img width="2880" height="1614" width_o="2880" height_o="1614" data-src="https://freight.cargo.site/t/original/i/138beb2d7ad9bc82cca3d92c00375b09601e8baf6fb56340e84b78655111b4ae/FTWR39.png" data-mid="138880718" border="0"  src="https://freight.cargo.site/w/1000/i/138beb2d7ad9bc82cca3d92c00375b09601e8baf6fb56340e84b78655111b4ae/FTWR39.png" /&#62;&#60;img width="2880" height="1616" width_o="2880" height_o="1616" data-src="https://freight.cargo.site/t/original/i/1854b011424a7a98d592805b5dfb49eed7de3eb05ffa6fe9ab0bcf349e445622/FTWR42.png" data-mid="138880810" border="0"  src="https://freight.cargo.site/w/1000/i/1854b011424a7a98d592805b5dfb49eed7de3eb05ffa6fe9ab0bcf349e445622/FTWR42.png" /&#62;

&#60;img width="2880" height="1618" width_o="2880" height_o="1618" data-src="https://freight.cargo.site/t/original/i/70400749182731375d8ff7cd3b720723d3ba96d89c665ff89178a37eb93da160/FTWR38.png" data-mid="138880551" border="0"  src="https://freight.cargo.site/w/1000/i/70400749182731375d8ff7cd3b720723d3ba96d89c665ff89178a37eb93da160/FTWR38.png" /&#62;
&#60;img width="2880" height="1614" width_o="2880" height_o="1614" data-src="https://freight.cargo.site/t/original/i/64a5f006226941eacb2897f252af05665cfe69cac592c670f47ffc2345167807/FTWR43.png" data-mid="138880689" border="0"  src="https://freight.cargo.site/w/1000/i/64a5f006226941eacb2897f252af05665cfe69cac592c670f47ffc2345167807/FTWR43.png" /&#62;
&#60;img width="2880" height="1614" width_o="2880" height_o="1614" data-src="https://freight.cargo.site/t/original/i/aff13d102ff95a5942109996a4a47a4e855ded7b49190a6f649f04bccc52cdda/FTWR44.png" data-mid="138883576" border="0"  src="https://freight.cargo.site/w/1000/i/aff13d102ff95a5942109996a4a47a4e855ded7b49190a6f649f04bccc52cdda/FTWR44.png" /&#62;

	
	&#60;img width="1510" height="1156" width_o="1510" height_o="1156" data-src="https://freight.cargo.site/t/original/i/b0bb313bd0f81ad3a402dcd36236f5081cfb9c1af1f8bd7a3e906273cf859595/shoe4.png" data-mid="148055101" border="0"  src="https://freight.cargo.site/w/1000/i/b0bb313bd0f81ad3a402dcd36236f5081cfb9c1af1f8bd7a3e906273cf859595/shoe4.png" /&#62;
&#60;img width="1484" height="848" width_o="1484" height_o="848" data-src="https://freight.cargo.site/t/original/i/2bb6b0e9c19d8781ee4374ba716a64254f7f41e9769aee141c2205ce8db1fa94/shoe1.png" data-mid="148055114" border="0"  src="https://freight.cargo.site/w/1000/i/2bb6b0e9c19d8781ee4374ba716a64254f7f41e9769aee141c2205ce8db1fa94/shoe1.png" /&#62;
&#60;img width="2030" height="1126" width_o="2030" height_o="1126" data-src="https://freight.cargo.site/t/original/i/38f1517fe01b2d1557326bc92fc5dcba3dbd55e6c858ca49d4ba0b31b181a410/shoe3.png" data-mid="148055120" border="0"  src="https://freight.cargo.site/w/1000/i/38f1517fe01b2d1557326bc92fc5dcba3dbd55e6c858ca49d4ba0b31b181a410/shoe3.png" /&#62;
&#60;img width="708" height="1016" width_o="708" height_o="1016" data-src="https://freight.cargo.site/t/original/i/28279d12df9aa296e8d233886a04fedfa12e195031ef3ad316e0fa6d11ecaf0b/shoe2.png" data-mid="148055121" border="0"  src="https://freight.cargo.site/w/708/i/28279d12df9aa296e8d233886a04fedfa12e195031ef3ad316e0fa6d11ecaf0b/shoe2.png" /&#62;


	We also created individual ambassador films featuring: Kadeena Cox, Changning Zhang, Mirna Valerio and Colleen Quigley.
 The animated supers were based on personal interviews with each ambassador where they shared how they felt about their feet and their runs.
Photography by&#38;nbsp;Magda Wosinska.
	
&#60;img width="1164" height="1448" width_o="1164" height_o="1448" data-src="https://freight.cargo.site/t/original/i/4ef66e274f61afb0cc476b1b58f2ae4ddd8788404fc4c01603542261543d3d87/ECOM5.png" data-mid="138884895" border="0"  src="https://freight.cargo.site/w/1000/i/4ef66e274f61afb0cc476b1b58f2ae4ddd8788404fc4c01603542261543d3d87/ECOM5.png" /&#62;
&#60;img width="415" height="739" width_o="415" height_o="739" data-src="https://freight.cargo.site/t/original/i/a7dcde79781c048afbfbfb9841c696ef76dc94a53e9d169038fd6f2c8ed53b62/lululemon_-Kadeena-s-Foot-high.gif" data-mid="138884295" border="0"  src="https://freight.cargo.site/w/415/i/a7dcde79781c048afbfbfb9841c696ef76dc94a53e9d169038fd6f2c8ed53b62/lululemon_-Kadeena-s-Foot-high.gif" /&#62;
&#60;img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/847c55806313450712be7330af1991b06a5ba5468c8c0c6a55adaeb124f885bc/gSmxnMmM4CuYanhHsn43db-1200-80.jpg" data-mid="158744363" border="0"  src="https://freight.cargo.site/w/1000/i/847c55806313450712be7330af1991b06a5ba5468c8c0c6a55adaeb124f885bc/gSmxnMmM4CuYanhHsn43db-1200-80.jpg" /&#62;


&#60;img width="760" height="507" width_o="760" height_o="507" data-src="https://freight.cargo.site/t/original/i/41dd6a78092dddbbd26df6f92d233aada2a3dcdfdb3637afaac1ace1a0003e85/211222_Lululemon_Shot2.jpg" data-mid="158744343" border="0"  src="https://freight.cargo.site/w/760/i/41dd6a78092dddbbd26df6f92d233aada2a3dcdfdb3637afaac1ace1a0003e85/211222_Lululemon_Shot2.jpg" /&#62;
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&#60;img width="415" height="739" width_o="415" height_o="739" data-src="https://freight.cargo.site/t/original/i/a7c7640ec974ba78dee769644b1b9aefa1713c89dd547982a571a3262cd33a70/lululemon_-Mirna-s-Foot-high3.gif" data-mid="138885449" border="0"  src="https://freight.cargo.site/w/415/i/a7c7640ec974ba78dee769644b1b9aefa1713c89dd547982a571a3262cd33a70/lululemon_-Mirna-s-Foot-high3.gif" /&#62;
&#60;img width="1162" height="1446" width_o="1162" height_o="1446" data-src="https://freight.cargo.site/t/original/i/32df1c56050655ad83aca0e1c1b320fe2c1f67bacd6cbc5496346d733b0833bc/ECOM3.png" data-mid="138885145" border="0"  src="https://freight.cargo.site/w/1000/i/32df1c56050655ad83aca0e1c1b320fe2c1f67bacd6cbc5496346d733b0833bc/ECOM3.png" /&#62;


&#60;img width="960" height="640" width_o="960" height_o="640" data-src="https://freight.cargo.site/t/original/i/cee5495075c10c46ef209b619539a6bd9783bcb710c8009ab8c3499ca946bb6d/2021_Footwear_Campaign_Shot2.jpg" data-mid="158744327" border="0"  src="https://freight.cargo.site/w/960/i/cee5495075c10c46ef209b619539a6bd9783bcb710c8009ab8c3499ca946bb6d/2021_Footwear_Campaign_Shot2.jpg" /&#62;
&#60;img width="415" height="739" width_o="415" height_o="739" data-src="https://freight.cargo.site/t/original/i/5b47c58e92eb6a0e724165ba3fdefbde95d81804e67a67fb890e274ec7117c95/lululemon_-Colleen-s-Foot-high4.gif" data-mid="138885700" border="0"  src="https://freight.cargo.site/w/415/i/5b47c58e92eb6a0e724165ba3fdefbde95d81804e67a67fb890e274ec7117c95/lululemon_-Colleen-s-Foot-high4.gif" /&#62;
&#60;img width="1164" height="1448" width_o="1164" height_o="1448" data-src="https://freight.cargo.site/t/original/i/473a863cb6ca48e34bdff0e0577a9b429a52d7476145920651e0b2662da84477/ECOM2.png" data-mid="138885461" border="0"  src="https://freight.cargo.site/w/1000/i/473a863cb6ca48e34bdff0e0577a9b429a52d7476145920651e0b2662da84477/ECOM2.png" /&#62;

&#60;img width="1347" height="755" width_o="1347" height_o="755" data-src="https://freight.cargo.site/t/original/i/0273bfdcb29d848b1a2633b5355bb54b48f83f5b01fcc6e20cd9d17710f11b9c/Footwear22.png" data-mid="158744406" border="0"  src="https://freight.cargo.site/w/1000/i/0273bfdcb29d848b1a2633b5355bb54b48f83f5b01fcc6e20cd9d17710f11b9c/Footwear22.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>LULULEMON – FEEL CANADA</title>
				
		<link>https://marybethledesma.com/LULULEMON-FEEL-CANADA</link>

		<pubDate>Sat, 14 Aug 2021 15:47:31 +0000</pubDate>

		<dc:creator>marybeth ledesma</dc:creator>

		<guid isPermaLink="true">https://marybethledesma.com/LULULEMON-FEEL-CANADA</guid>

		<description>
	
For the 2022 Winter Olympics, lululemon designed a collection for Team Canada which will be seen on the international stage. To celebrate this moment of pride, we created FEEL CANADA, a campaign that celebrates the country’s modernity, innovation and transformation. It also a chance to finally view the country as a fresh, human portrait that embodies courage, resilience and connection and truly feel it too.


	For the teaser film, we created intrigue by highlighting textures from Canadian landscapes and mirroring them with innovative details from the collection.
	
&#60;img width="2880" height="1221" width_o="2880" height_o="1221" data-src="https://freight.cargo.site/t/original/i/513dd8883aacc2624787a68705e76cf76a5812a00398ecfe16a1cfca7728df20/tc3.jpg" data-mid="119784841" border="0"  src="https://freight.cargo.site/w/1000/i/513dd8883aacc2624787a68705e76cf76a5812a00398ecfe16a1cfca7728df20/tc3.jpg" /&#62;
&#60;img width="2880" height="1221" width_o="2880" height_o="1221" data-src="https://freight.cargo.site/t/original/i/6f7547f8d3f41ee631f90c0c06524a203ca401adaa2024db91913b3e87d5df0a/tc4.jpg" data-mid="119784846" border="0"  src="https://freight.cargo.site/w/1000/i/6f7547f8d3f41ee631f90c0c06524a203ca401adaa2024db91913b3e87d5df0a/tc4.jpg" /&#62;
&#60;img width="2880" height="1221" width_o="2880" height_o="1221" data-src="https://freight.cargo.site/t/original/i/1c564d3ccbf213ca5894b7aeebc66c585758df8085390ae9cbf769f9fd78e63d/tc8.jpg" data-mid="119784861" border="0"  src="https://freight.cargo.site/w/1000/i/1c564d3ccbf213ca5894b7aeebc66c585758df8085390ae9cbf769f9fd78e63d/tc8.jpg" /&#62;
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The teaser then reveals several Team Canada athletes: Dawn Richardson Wilson (Bobsleigh), Piper Gilles and Paul Poirier (Figure Skating), Liam Hickey (Para Ice Hockey) and John Tavares (Ice Hockey).

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	On social, we included individual athlete stories, each touching on feelings of resilience, pride, courage and connection.
	
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	Once opening ceremony aired, we released a :60 and longform celebrating Canada as a mosaic of different landscapes, cultures, perspectives and walks of life. The films featured our athletes, everyday people and the people of Saugeen First Nations.&#38;nbsp;A soundscape of well-known Canadian voices—including David Suzuki, Catherine O’Hara, Kardinal Offishall, k.d. lang, Sarah Polley, Susan Aglukark and Leonard Cohen—form the audio backdrop, making a fresh, modern, head-turning statement about their home, one that defies stereotypes and cliches.
	

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&#60;img width="2880" height="1618" width_o="2880" height_o="1618" data-src="https://freight.cargo.site/t/original/i/4aeec4fdb93f61a59e93c2a618e56f7b19d13ae9386c1a6d8a000b52e52d8f00/TCLF44.png" data-mid="133366306" border="0"  src="https://freight.cargo.site/w/1000/i/4aeec4fdb93f61a59e93c2a618e56f7b19d13ae9386c1a6d8a000b52e52d8f00/TCLF44.png" /&#62;

&#60;img width="2880" height="1220" width_o="2880" height_o="1220" data-src="https://freight.cargo.site/t/original/i/2a651bd595c2bf4a6f88bcd5e8d1d5740eed3685786626e675b4d81275fbfb31/TCLF48.png" data-mid="133366322" border="0"  src="https://freight.cargo.site/w/1000/i/2a651bd595c2bf4a6f88bcd5e8d1d5740eed3685786626e675b4d81275fbfb31/TCLF48.png" /&#62;&#60;img width="2880" height="1218" width_o="2880" height_o="1218" data-src="https://freight.cargo.site/t/original/i/15b80136b1e9a5858d907f0b02a20775e316dc10d43fb4f30dca2ad07b74f2ac/TCLF51a.png" data-mid="133366395" border="0"  src="https://freight.cargo.site/w/1000/i/15b80136b1e9a5858d907f0b02a20775e316dc10d43fb4f30dca2ad07b74f2ac/TCLF51a.png" /&#62;&#60;img width="2880" height="1218" width_o="2880" height_o="1218" data-src="https://freight.cargo.site/t/original/i/09c8b38ed1ff8f91786406d0dc5049bdc363ccfaec22f693011a703126aa2c20/TCLF50.png" data-mid="133366375" border="0"  src="https://freight.cargo.site/w/1000/i/09c8b38ed1ff8f91786406d0dc5049bdc363ccfaec22f693011a703126aa2c20/TCLF50.png" /&#62;
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</description>
		
	</item>
		
		
	<item>
		<title>LULULEMON – FEEL</title>
				
		<link>https://marybethledesma.com/LULULEMON-FEEL</link>

		<pubDate>Sat, 14 Aug 2021 15:47:10 +0000</pubDate>

		<dc:creator>marybeth ledesma</dc:creator>

		<guid isPermaLink="true">https://marybethledesma.com/LULULEMON-FEEL</guid>

		<description>
	
Somewhere along the way, feeling “well”, stopped feeling good. So we created a campaign that simply invites you to FEEL. The launch kicked off with an anthem film directed by Daniel Wolfe and scored by Atticus Ross.&#38;nbsp;

	
	It follows one person’s journey through a cycle of unsustainable behavious before opening up to a new world of mindful practice, community and joy, all soundtracked by an excerpt from an Oscar Wilde children’s story. The film is a parable about the modern struggles we face in trying to achieve fulfillment and the extraordinary feelings that lie within reach for each of us.
	&#60;img width="2880" height="1220" width_o="2880" height_o="1220" data-src="https://freight.cargo.site/t/original/i/4f6fc5c49cbdc24fde375bc4c79cd21116f72baae8c4de81f71c646dd4f40e0a/Screen-Shot-2021-08-10-at-12.45.13-AM.png" data-mid="119794192" border="0"  src="https://freight.cargo.site/w/1000/i/4f6fc5c49cbdc24fde375bc4c79cd21116f72baae8c4de81f71c646dd4f40e0a/Screen-Shot-2021-08-10-at-12.45.13-AM.png" /&#62;&#60;img width="2880" height="1220" width_o="2880" height_o="1220" data-src="https://freight.cargo.site/t/original/i/448e4ee727248c49199a33fe3fb7c78193c781867df7599d2ed75a328225fddd/Screen-Shot-2021-08-10-at-12.44.33-AM.png" data-mid="119794236" border="0"  src="https://freight.cargo.site/w/1000/i/448e4ee727248c49199a33fe3fb7c78193c781867df7599d2ed75a328225fddd/Screen-Shot-2021-08-10-at-12.44.33-AM.png" /&#62;
&#60;img width="2880" height="1220" width_o="2880" height_o="1220" data-src="https://freight.cargo.site/t/original/i/fa6f8f46ffe17f82bf56313e4e62b07672c74095bda38d505db2b0692e9ab1c1/Screen-Shot-2021-08-10-at-12.43.41-AM.png" data-mid="119801567" border="0"  src="https://freight.cargo.site/w/1000/i/fa6f8f46ffe17f82bf56313e4e62b07672c74095bda38d505db2b0692e9ab1c1/Screen-Shot-2021-08-10-at-12.43.41-AM.png" /&#62;
&#60;img width="2880" height="1220" width_o="2880" height_o="1220" data-src="https://freight.cargo.site/t/original/i/7f3ad3951b07595a5d94c49de7f32c1d72d146e63ddf97c78e2587b0a5f3c514/Screen-Shot-2021-08-10-at-12.46.04-AM.png" data-mid="119802037" border="0"  src="https://freight.cargo.site/w/1000/i/7f3ad3951b07595a5d94c49de7f32c1d72d146e63ddf97c78e2587b0a5f3c514/Screen-Shot-2021-08-10-at-12.46.04-AM.png" /&#62;

&#60;img width="2880" height="1220" width_o="2880" height_o="1220" data-src="https://freight.cargo.site/t/original/i/b95e105024e749a93087a9e627239431d0ac47dddfec5f36f6e3468b5a175225/Screen-Shot-2021-08-10-at-12.44.13-AM.png" data-mid="119794238" border="0"  src="https://freight.cargo.site/w/1000/i/b95e105024e749a93087a9e627239431d0ac47dddfec5f36f6e3468b5a175225/Screen-Shot-2021-08-10-at-12.44.13-AM.png" /&#62;
&#60;img width="2880" height="1218" width_o="2880" height_o="1218" data-src="https://freight.cargo.site/t/original/i/bc2bc514e7de787b10e6049748501a8d9d372dbefbe210113d30b79eb2eeb403/Screen-Shot-2021-08-10-at-1.05.02-AM.png" data-mid="119801569" border="0"  src="https://freight.cargo.site/w/1000/i/bc2bc514e7de787b10e6049748501a8d9d372dbefbe210113d30b79eb2eeb403/Screen-Shot-2021-08-10-at-1.05.02-AM.png" /&#62;
&#60;img width="2880" height="1218" width_o="2880" height_o="1218" data-src="https://freight.cargo.site/t/original/i/b6d591ed5277f4391ab6672d37c67815d5586fd2893aa5fd6c971fd2c0594226/Screen-Shot-2021-08-10-at-12.48.12-AM.png" data-mid="119802533" border="0"  src="https://freight.cargo.site/w/1000/i/b6d591ed5277f4391ab6672d37c67815d5586fd2893aa5fd6c971fd2c0594226/Screen-Shot-2021-08-10-at-12.48.12-AM.png" /&#62;
&#60;img width="2880" height="1220" width_o="2880" height_o="1220" data-src="https://freight.cargo.site/t/original/i/8530f1de999cb83221f39d65542e48750c744d823a45203c7e91125d2aef8214/Screen-Shot-2021-08-10-at-12.47.43-AM.png" data-mid="119802049" border="0"  src="https://freight.cargo.site/w/1000/i/8530f1de999cb83221f39d65542e48750c744d823a45203c7e91125d2aef8214/Screen-Shot-2021-08-10-at-12.47.43-AM.png" /&#62;
&#60;img width="2880" height="1220" width_o="2880" height_o="1220" data-src="https://freight.cargo.site/t/original/i/badc493158c9e7234cfade0bf7e495b6bf336eb953b95b15395929e3b466fe0c/Screen-Shot-2021-08-10-at-12.49.02-AM.png" data-mid="119802531" border="0"  src="https://freight.cargo.site/w/1000/i/badc493158c9e7234cfade0bf7e495b6bf336eb953b95b15395929e3b466fe0c/Screen-Shot-2021-08-10-at-12.49.02-AM.png" /&#62;
&#60;img width="2880" height="1220" width_o="2880" height_o="1220" data-src="https://freight.cargo.site/t/original/i/7c9fb0fbf8be3c52feecfa94c83d664f83f7ca451058e1ff68c4ed4a0af04139/Screen-Shot-2021-08-10-at-12.47.25-AM.png" data-mid="119802561" border="0"  src="https://freight.cargo.site/w/1000/i/7c9fb0fbf8be3c52feecfa94c83d664f83f7ca451058e1ff68c4ed4a0af04139/Screen-Shot-2021-08-10-at-12.47.25-AM.png" /&#62;
&#60;img width="2880" height="1220" width_o="2880" height_o="1220" data-src="https://freight.cargo.site/t/original/i/a9350c75d42fef7260449adfccc8028cc1a687ac44c48c77db56b6dc23aa63b8/Screen-Shot-2021-08-10-at-12.47.10-AM.png" data-mid="119802544" border="0"  src="https://freight.cargo.site/w/1000/i/a9350c75d42fef7260449adfccc8028cc1a687ac44c48c77db56b6dc23aa63b8/Screen-Shot-2021-08-10-at-12.47.10-AM.png" /&#62;
&#60;img width="2880" height="1220" width_o="2880" height_o="1220" data-src="https://freight.cargo.site/t/original/i/c0a63ef3505c8deb605a7281f5123440304f11247234824ff6bce6a8621061ef/Screen-Shot-2021-08-10-at-12.48.32-AM.png" data-mid="119802034" border="0"  src="https://freight.cargo.site/w/1000/i/c0a63ef3505c8deb605a7281f5123440304f11247234824ff6bce6a8621061ef/Screen-Shot-2021-08-10-at-12.48.32-AM.png" /&#62;
&#60;img width="2880" height="1220" width_o="2880" height_o="1220" data-src="https://freight.cargo.site/t/original/i/e549e884fb27b412ecc94a28c75e4ff9218dd1424c45a2674c57dea6acb2c2d2/Screen-Shot-2021-08-10-at-12.46.21-AM.png" data-mid="119802577" border="0"  src="https://freight.cargo.site/w/1000/i/e549e884fb27b412ecc94a28c75e4ff9218dd1424c45a2674c57dea6acb2c2d2/Screen-Shot-2021-08-10-at-12.46.21-AM.png" /&#62;

&#60;img width="2880" height="1220" width_o="2880" height_o="1220" data-src="https://freight.cargo.site/t/original/i/c55d008b9219634ce36114d47af6f01296d32cce5f8d4520e1f22eba544a171f/Screen-Shot-2021-08-10-at-12.49.43-AM.png" data-mid="119802938" border="0"  src="https://freight.cargo.site/w/1000/i/c55d008b9219634ce36114d47af6f01296d32cce5f8d4520e1f22eba544a171f/Screen-Shot-2021-08-10-at-12.49.43-AM.png" /&#62;
&#60;img width="2880" height="1220" width_o="2880" height_o="1220" data-src="https://freight.cargo.site/t/original/i/8d15e5147a8a4a916bab9c45f9fe7659de271e3e54aa38b5b9543472ace31ecd/Screen-Shot-2021-08-10-at-12.52.57-AM.png" data-mid="119802961" border="0"  src="https://freight.cargo.site/w/1000/i/8d15e5147a8a4a916bab9c45f9fe7659de271e3e54aa38b5b9543472ace31ecd/Screen-Shot-2021-08-10-at-12.52.57-AM.png" /&#62;
&#60;img width="2880" height="1220" width_o="2880" height_o="1220" data-src="https://freight.cargo.site/t/original/i/e079eff647f91dd5f8a84b8fce5c76de30f3e2b1085b60dd88dc06a5f180a560/Screen-Shot-2021-08-10-at-12.53.30-AM.png" data-mid="119803063" border="0"  src="https://freight.cargo.site/w/1000/i/e079eff647f91dd5f8a84b8fce5c76de30f3e2b1085b60dd88dc06a5f180a560/Screen-Shot-2021-08-10-at-12.53.30-AM.png" /&#62;
&#60;img width="2880" height="1220" width_o="2880" height_o="1220" data-src="https://freight.cargo.site/t/original/i/183f57ef41a68809c586d3cec7c8d653041b12fe2e0f1df052e8af808006ff3c/Screen-Shot-2021-08-10-at-12.53.20-AM.png" data-mid="119803100" border="0"  src="https://freight.cargo.site/w/1000/i/183f57ef41a68809c586d3cec7c8d653041b12fe2e0f1df052e8af808006ff3c/Screen-Shot-2021-08-10-at-12.53.20-AM.png" /&#62;
&#60;img width="2880" height="1220" width_o="2880" height_o="1220" data-src="https://freight.cargo.site/t/original/i/7757205dd595d41923b762e70f9eb3db70e152090dd183798e671d5a1c8c0f1d/Screen-Shot-2021-08-10-at-12.56.05-AM.png" data-mid="119803114" border="0"  src="https://freight.cargo.site/w/1000/i/7757205dd595d41923b762e70f9eb3db70e152090dd183798e671d5a1c8c0f1d/Screen-Shot-2021-08-10-at-12.56.05-AM.png" /&#62;
&#60;img width="2880" height="1220" width_o="2880" height_o="1220" data-src="https://freight.cargo.site/t/original/i/6f6609d5ca140a182a3358588321ab5c92237edd089d97eea1e5061ae7ea2490/Screen-Shot-2021-08-10-at-12.54.54-AM.png" data-mid="119803116" border="0"  src="https://freight.cargo.site/w/1000/i/6f6609d5ca140a182a3358588321ab5c92237edd089d97eea1e5061ae7ea2490/Screen-Shot-2021-08-10-at-12.54.54-AM.png" /&#62;

&#60;img width="2880" height="1220" width_o="2880" height_o="1220" data-src="https://freight.cargo.site/t/original/i/d4dd3771ea179435f479330401872a7b7844faf0c2b779cb421960eabfd36922/Screen-Shot-2021-08-10-at-12.58.01-AM.png" data-mid="119803120" border="0"  src="https://freight.cargo.site/w/1000/i/d4dd3771ea179435f479330401872a7b7844faf0c2b779cb421960eabfd36922/Screen-Shot-2021-08-10-at-12.58.01-AM.png" /&#62;&#60;img width="2880" height="1220" width_o="2880" height_o="1220" data-src="https://freight.cargo.site/t/original/i/e82d2d3b7eb1c58f6c00cdbf14c842b30e0e87e7955e3eb6d819f8e09f6cd773/Screen-Shot-2021-08-10-at-1.00.09-AM.png" data-mid="119803169" border="0"  src="https://freight.cargo.site/w/1000/i/e82d2d3b7eb1c58f6c00cdbf14c842b30e0e87e7955e3eb6d819f8e09f6cd773/Screen-Shot-2021-08-10-at-1.00.09-AM.png" /&#62;


	When you wear lululemon products, they do feel different and maybe even help access different feelings in yourself and your practice. Our three product films each highlight a different feeling that a lululemon product unlocks.&#38;nbsp;The product-led portion of the campaign featured ambassadors Hailey Langland, Manoj Dias, Akin Akman, Deja Riley and Joe Wicks.


&#60;img width="2876" height="1618" width_o="2876" height_o="1618" data-src="https://freight.cargo.site/t/original/i/73fd3847a91ccbdf55cb7364d8d521217586997f1aef8bd72d63f5643eaad882/Screen-Shot-2021-09-24-at-4.19.23-PM.png" data-mid="119803775" border="0"  src="https://freight.cargo.site/w/1000/i/73fd3847a91ccbdf55cb7364d8d521217586997f1aef8bd72d63f5643eaad882/Screen-Shot-2021-09-24-at-4.19.23-PM.png" /&#62;
&#60;img width="2880" height="1618" width_o="2880" height_o="1618" data-src="https://freight.cargo.site/t/original/i/4a0f9a29529346a802cc8f89c5f182c3b2eac3fd931df43d3f48361abe4c0df7/Screen-Shot-2021-08-10-at-2.07.09-AM.png" data-mid="119803782" border="0"  src="https://freight.cargo.site/w/1000/i/4a0f9a29529346a802cc8f89c5f182c3b2eac3fd931df43d3f48361abe4c0df7/Screen-Shot-2021-08-10-at-2.07.09-AM.png" /&#62;
&#60;img width="2876" height="1618" width_o="2876" height_o="1618" data-src="https://freight.cargo.site/t/original/i/8a5ed16d5c7bfcfceed2d5806e58034a1bd2c3441ee1c6874f88525ba5ff7661/Screen-Shot-2021-09-24-at-4.18.46-PM.png" data-mid="119803771" border="0"  src="https://freight.cargo.site/w/1000/i/8a5ed16d5c7bfcfceed2d5806e58034a1bd2c3441ee1c6874f88525ba5ff7661/Screen-Shot-2021-09-24-at-4.18.46-PM.png" /&#62;
&#60;img width="2876" height="1618" width_o="2876" height_o="1618" data-src="https://freight.cargo.site/t/original/i/8e6e4dd55cb946a671b91daf9ffce23d3aaff1d4fd17f5fa84b988346d7364f6/Screen-Shot-2021-09-24-at-4.23.14-PM.png" data-mid="119803781" border="0"  src="https://freight.cargo.site/w/1000/i/8e6e4dd55cb946a671b91daf9ffce23d3aaff1d4fd17f5fa84b988346d7364f6/Screen-Shot-2021-09-24-at-4.23.14-PM.png" /&#62;

&#60;img width="3000" height="1513" width_o="3000" height_o="1513" data-src="https://freight.cargo.site/t/original/i/a7f50d132bc1f2a51a9489ee62df31ddab5f568626895669aa9fb3b2bff399ca/108500133_LULU_HaileyLangland_Rooftop_B_0278_V3_sRGB.jpg" data-mid="119807829" border="0"  src="https://freight.cargo.site/w/1000/i/a7f50d132bc1f2a51a9489ee62df31ddab5f568626895669aa9fb3b2bff399ca/108500133_LULU_HaileyLangland_Rooftop_B_0278_V3_sRGB.jpg" /&#62;
&#60;img width="2400" height="1349" width_o="2400" height_o="1349" data-src="https://freight.cargo.site/t/original/i/7f28a3ae13bef6700454313c20ad1d4c985800b6cb1834431830ef510b9a2954/HaileyStill.jpg" data-mid="119803791" border="0"  src="https://freight.cargo.site/w/1000/i/7f28a3ae13bef6700454313c20ad1d4c985800b6cb1834431830ef510b9a2954/HaileyStill.jpg" /&#62;
&#60;img width="2499" height="1667" width_o="2499" height_o="1667" data-src="https://freight.cargo.site/t/original/i/f210f7e5f1a3f21939f6290494a9d32a0f7b822097e8b2dc89831f66bee17099/OOH.jpg" data-mid="133361121" border="0"  src="https://freight.cargo.site/w/1000/i/f210f7e5f1a3f21939f6290494a9d32a0f7b822097e8b2dc89831f66bee17099/OOH.jpg" /&#62;

&#60;img width="1716" height="970" width_o="1716" height_o="970" data-src="https://freight.cargo.site/t/original/i/2795cda5a5134ec3c57802c69aae059bf0432b4c4489cfa77e3b533a9347cb7a/OOH2.png" data-mid="133361126" border="0"  src="https://freight.cargo.site/w/1000/i/2795cda5a5134ec3c57802c69aae059bf0432b4c4489cfa77e3b533a9347cb7a/OOH2.png" /&#62;
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	 The photography, captured by Benjamin Lennox, was used in OOH, retail, .COM and social and seen in US and global markets.
	

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&#60;img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/54cd5657430cc52d715db3416a95b44233c2b12ddf765e3101ff4e0747812d92/AkinStill.jpg" data-mid="119806359" border="0"  src="https://freight.cargo.site/w/1000/i/54cd5657430cc52d715db3416a95b44233c2b12ddf765e3101ff4e0747812d92/AkinStill.jpg" /&#62;

	
&#60;img width="2880" height="1618" width_o="2880" height_o="1618" data-src="https://freight.cargo.site/t/original/i/6910dc3942e723f3e4a6b2f8f63b1c6ebc2a36746b8f173cac3b93509dd6101b/Screen-Shot-2021-08-10-at-2.03.26-AM.png" data-mid="119808873" border="0"  src="https://freight.cargo.site/w/1000/i/6910dc3942e723f3e4a6b2f8f63b1c6ebc2a36746b8f173cac3b93509dd6101b/Screen-Shot-2021-08-10-at-2.03.26-AM.png" /&#62;
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	&#60;img width="3000" height="1415" width_o="3000" height_o="1415" data-src="https://freight.cargo.site/t/original/i/6eac89cf9e727895459153040c1b8d0fe011d4bc3606e8399fbefa8acce39594/108500133_LULU_DejaRiley_House_1170_V6_sRGB.jpg" data-mid="119810203" border="0"  src="https://freight.cargo.site/w/1000/i/6eac89cf9e727895459153040c1b8d0fe011d4bc3606e8399fbefa8acce39594/108500133_LULU_DejaRiley_House_1170_V6_sRGB.jpg" /&#62;

&#60;img width="1125" height="1912" width_o="1125" height_o="1912" data-src="https://freight.cargo.site/t/original/i/be362781618cbcc277275ef2f94566d89e459e358ce89e99576e0a08d2e400ca/mobiledeja1.jpg" data-mid="119811851" border="0"  src="https://freight.cargo.site/w/1000/i/be362781618cbcc277275ef2f94566d89e459e358ce89e99576e0a08d2e400ca/mobiledeja1.jpg" /&#62;
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&#60;img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/44f8963b62e95c5dcad344e051ce053a50e29882393bf7598c41388433bd27fa/C019_LululemonComplete-LR-12-of-14.jpg" data-mid="133361737" border="0"  src="https://freight.cargo.site/w/1000/i/44f8963b62e95c5dcad344e051ce053a50e29882393bf7598c41388433bd27fa/C019_LululemonComplete-LR-12-of-14.jpg" /&#62;
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</description>
		
	</item>
		
		
	<item>
		<title>THE NEW YORK TIMES – THE 1619 PROJECT</title>
				
		<link>https://marybethledesma.com/THE-NEW-YORK-TIMES-THE-1619-PROJECT</link>

		<pubDate>Mon, 17 Feb 2020 21:57:05 +0000</pubDate>

		<dc:creator>marybeth ledesma</dc:creator>

		<guid isPermaLink="true">https://marybethledesma.com/THE-NEW-YORK-TIMES-THE-1619-PROJECT</guid>

		<description>
	
The film was for The 1619 Project, a major initiative from the Times that challenged what we know to be true about America’s history of slavery and how it impacts the world we live in today. 


	Directed by Jenn Nkiru, the film was shot in Point Comfort, Virginia, the actual place where the first ship carrying enslaved Africans arrived nearly 400 years ago. It features Janelle Monae reciting the project’s introduction. 
The film aired during the 2020 Academy Awards, a time when black representation in film was still lacking.
	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/010ca56b35e0e89b5d10894ceea0267752fd2428aa4dae72d90f72dfd5fe4845/web1619PRStills-A2.png" data-mid="61337054" border="0"  src="https://freight.cargo.site/w/1000/i/010ca56b35e0e89b5d10894ceea0267752fd2428aa4dae72d90f72dfd5fe4845/web1619PRStills-A2.png" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5da885a22bfdfe6d8c732f2989969ab5b20cebd860b400dae24b9674631cd1b6/web1619PRStills-B2.png" data-mid="61337055" border="0"  src="https://freight.cargo.site/w/1000/i/5da885a22bfdfe6d8c732f2989969ab5b20cebd860b400dae24b9674631cd1b6/web1619PRStills-B2.png" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5ef80aac86c67c91c6e2436c6f1433ad0cd85fdb9606c49319845968ccc1a2bc/web1619PRStills-C2.png" data-mid="61337057" border="0"  src="https://freight.cargo.site/w/1000/i/5ef80aac86c67c91c6e2436c6f1433ad0cd85fdb9606c49319845968ccc1a2bc/web1619PRStills-C2.png" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4e689d300f117d4570468c8c8bda2725e679f424a55c98d7f9746962653636dd/web1619PRStills-E2.png" data-mid="61337064" border="0"  src="https://freight.cargo.site/w/1000/i/4e689d300f117d4570468c8c8bda2725e679f424a55c98d7f9746962653636dd/web1619PRStills-E2.png" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/514f8a422a1e44347a59eb49b719b694ea067fa1b2b4b86ee6050b13f752cd8c/1619PRStills-F.png" data-mid="61337053" border="0"  src="https://freight.cargo.site/w/1000/i/514f8a422a1e44347a59eb49b719b694ea067fa1b2b4b86ee6050b13f752cd8c/1619PRStills-F.png" /&#62;

&#60;img width="2000" height="1682" width_o="2000" height_o="1682" data-src="https://freight.cargo.site/t/original/i/00e8b357d622017c69dfcc9e7a040d8051f267a0d1972bdb05ced889b339a4d1/1619_NYT_Newsprint_Transparent.png" data-mid="133360779" border="0"  src="https://freight.cargo.site/w/1000/i/00e8b357d622017c69dfcc9e7a040d8051f267a0d1972bdb05ced889b339a4d1/1619_NYT_Newsprint_Transparent.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>HARLEY-DAVIDSON – BREATHE</title>
				
		<link>https://marybethledesma.com/HARLEY-DAVIDSON-BREATHE</link>

		<pubDate>Mon, 17 Feb 2020 21:32:41 +0000</pubDate>

		<dc:creator>marybeth ledesma</dc:creator>

		<guid isPermaLink="true">https://marybethledesma.com/HARLEY-DAVIDSON-BREATHE</guid>

		<description>
	
In a world where everyone is tethered to their tech, the iconic brand, Harley-Davidson, invites us to feel alive again through the clarity, rush and thrill that comes with riding their bikes.

	
	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b1c963be228277808240213a9954bc798ca5861594fa4f6a19265607e90ea957/PRStills_HDScroll_1b.png" data-mid="61335357" border="0"  src="https://freight.cargo.site/w/1000/i/b1c963be228277808240213a9954bc798ca5861594fa4f6a19265607e90ea957/PRStills_HDScroll_1b.png" /&#62;

	Shot on 16mm with director Jaron Albertin, the film follows the point of view of a rider as he tries to escape the suffocating feeling of our digital world. His journey twists and turns down narrowing streets as a&#38;nbsp;Siri-like voice tries to control him. Towards the end, our rider escapes and is freed into an open, forest path where it’s just him and his ride.
	
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cabb00aa05afca78da6e5a6b30435bd7a128a67717ccdfce5d7092dd5fd0f592/PRStills_HDScroll_2b.png" data-mid="61335359" border="0"  src="https://freight.cargo.site/w/1000/i/cabb00aa05afca78da6e5a6b30435bd7a128a67717ccdfce5d7092dd5fd0f592/PRStills_HDScroll_2b.png" /&#62;
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&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e2b4461799eef80cfc702178650bf28d72b73b246869450adb38ef62e4d87810/PRStills_HDScroll_4.png" data-mid="61335480" border="0"  src="https://freight.cargo.site/w/1000/i/e2b4461799eef80cfc702178650bf28d72b73b246869450adb38ef62e4d87810/PRStills_HDScroll_4.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/93c48d396dc5410a45f55b3558981231e01ac5cc245b3668b63580ac26d5a87f/PRStills_HDScroll_4c.png" data-mid="61335606" border="0"  src="https://freight.cargo.site/w/1000/i/93c48d396dc5410a45f55b3558981231e01ac5cc245b3668b63580ac26d5a87f/PRStills_HDScroll_4c.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/31fe0fc8efb2e5f902b1dac01c68d90b64eefdeb66e845bbfc2900d3b87f3ac5/PRStills_HDScroll_4b.png" data-mid="61335481" border="0"  src="https://freight.cargo.site/w/1000/i/31fe0fc8efb2e5f902b1dac01c68d90b64eefdeb66e845bbfc2900d3b87f3ac5/PRStills_HDScroll_4b.png" /&#62;
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