Essentia Water’s first national campaign is a call to get up, get out and finally go do that thing you really want to do. We brought this to life through a visual approach that was bold for the water category and had a quiet confidence where everyone faced right–a subtle position towards their future.
Our cast included real people actively pursuing their goals: from an aspiring musician to NFL MVP Patrick Mahomes.
Director and photographer, Matt Lambert, captured our films and stills.
Several online films were text-driven and touched on the spectrum of things we experience while pursuing our goals. Each film focused on a different industry like sports, food and entrepreneurship.
We also placed headlines in specific neighborhoods of Chicago, NYC, DC and LA. Each line speaking directly to the motivated commuters of that area.