As part of the 2020 Harley-Davidson campaign, we worked with photographer, Alex de Mora, to capture all types of real riders in the latest H-D gear.
The photography approach had a surreal style that nodded to the zen-like feeling of being on the road.
The photography approach had a surreal style that nodded to the zen-like feeling of being on the road.
![](https://freight.cargo.site/t/original/i/809189a72a853b40cddf68e8e8c1389d002ec7444f8739e4fb52e78924c78bc9/GMforweb2.png)
![](https://freight.cargo.site/t/original/i/5c5515e46a47f30d9b4dd88ba2f9425bcb5483ff36f17582770c63a728827e4a/HAD0019_Lit_Book_Text_Content_Covers_20x8_RGB_175dpi_07262019_Page_10.jpg)
![](https://freight.cargo.site/t/original/i/a7b29ff4f93fb860d82c04fd638c3883d8b430bb66bf05a171cd72abb88d2c6f/HD_GM_BRAND_RUDY_LOOK_1_1013.jpg)
![](https://freight.cargo.site/t/original/i/cf65411f477d8da421f2b6341e720d5c3f71fa3e28ea52f051206dbc7c314d90/HD_GM_BRAND_MIREYA_LOOK_2_2520.jpg)
![](https://freight.cargo.site/t/original/i/201e9029985a652a5c1f955bd5296019e864758640d723c06a558583a42c4a52/HAD0019_Lit_Book_Text_Content_Covers_20x8_RGB_175dpi_07262019_Page_18.jpg)
![](https://freight.cargo.site/t/original/i/9c7eb69ddc3a98381d7aa6b1e3fc5c6cba28128e3496ad2d7af5b12c5b6987ae/GMforweb5.png)
![](https://freight.cargo.site/t/original/i/6fb626537900a3fba5c64ddd4d8199cc94c698feee1a36efc9c36a57e029fd6e/HD_GM_BRAND_RUDY_LOOK_1_1004.jpg)
![](https://freight.cargo.site/t/original/i/fc9f7023d57eedbf5f73c48440656019d1c3af5872cab494191608167aec66f2/HAD0019_Lit_Book_Text_Content_Covers_20x8_RGB_175dpi_07262019_Page_26.jpg)
![](https://freight.cargo.site/t/original/i/32e80aa172744fee0f9c4136abdd4662e45ac7e537cb819222be4f9b5fe76b82/HD_GM_BRAND_PATRICK_LOOK_1_0408.jpg)
![](https://freight.cargo.site/t/original/i/a21216a3e59d8ca39701fc10f447b154420016fd198a9350a0b114816fc62757/HD_GM_BRAND_APINYA_LOOK_1_3172.jpg)
![](https://freight.cargo.site/t/original/i/b83cb52c50a665ee957b4677e2b8cf2dae6f5b7eb8ab9cc55bed8852788ab37f/HD_GM_BRAND_RUDY_LOOK_1_1035.jpg)
![](https://freight.cargo.site/t/original/i/e9f4d9c82daf2e6820c663afb85614179cd5097375604b81cf86929966936102/GMforweb4.png)
![](https://freight.cargo.site/t/original/i/1ee02acad0651d4f21ea12d893ca88471973dec8990fc61ae647aace92cdcdea/GMforweb1b.png)
![](https://freight.cargo.site/t/original/i/aea23f5b2ab2c0aac602d0ef1fdf4922893fcc4bf13e69515f33ca6693c840f3/GMforweb7.png)
![](https://freight.cargo.site/t/original/i/c92eef8a1f214b4b853a6eeb068bf790283dc3523d7f030b444b15b4e303ffb5/hd-ecomm-4.png)
![](https://freight.cargo.site/t/original/i/1ab06df7d9d622d279f9590e1abda1b4c02c6b29cae7d18b698d84e28bafd89b/hd-ecomm-6.png)
![](https://freight.cargo.site/t/original/i/6be871932458498ebdffe2c731bfef2640993c307f95a90107482f2b5f2be92a/hd-ecomm-8.png)
![](https://freight.cargo.site/t/original/i/bc48e5a6b725178dc2d5b803016c844d7217371fc8cc82df53f261078baf1344/hd-ecomm-2.png)
![](https://freight.cargo.site/t/original/i/37a12759d489399959b86c01dfaa220244f70d491817fff1633b5fabf55fa92d/hd-ecomm-7.png)
![](https://freight.cargo.site/t/original/i/9f0a8e9b642fca044f8adf0d3452a529f6c4d68634c9c415826d05fbf4da35b3/hd-ecomm-5.png)
![](https://freight.cargo.site/t/original/i/43916d7643f0187dc3deae47c82b21802f8ebb855aefa24c30d615808c37fe22/hd-ecomm-3.png)
![](https://freight.cargo.site/t/original/i/0fcbc2d326f900d714f6f28d2a9e3a58be0ad7c3aad007428841137d87e526e9/hd-ecomm-1.png)
![](https://freight.cargo.site/t/original/i/e3fec8916c9cfeb6460ebe069e448789229c7f9ecee9f1f6793c2ce028e24f92/GMforweb9.png)