For the 2020 motorcycle series, we worked with photographer, Christian Weber, to capture over 30 bikes, each set in their own environment.
![](https://freight.cargo.site/t/original/i/4748423fd7df115d4723a1359bbd9c22ccc30f6798fdc47ee6d0d7048d7a95a5/0201352_CW_MY20_191302_ForCompOnly.png)
Each set concept considered the mental and physical aspects of riding but also the nuances, like what you see and feel while on an iconic bike.
![](https://freight.cargo.site/t/original/i/0d49e437edc1a415c8b51ab37ad72d5dc5567235a2fb91454bab65a21c2879c4/1309497_CW_MY20_191302_ForCompOnly.png)
![](https://freight.cargo.site/t/original/i/30f7f3055d0dfa3ea103a95c9eeeb17f15b3ab38d6521347e0f07f284c88f248/0601754_CW_MY20_191302_INT_ForCompOnly.jpg)
![](https://freight.cargo.site/t/original/i/f2a13d2c862d3bd6e166b64b4ab750a1e0e982c79ac3ea8eca93f90e96b2878d/1006048_CW_MY20_191302_ForCompOnly.png)
![](https://freight.cargo.site/t/original/i/387d6a680ffb9ec65ebd23b81687e7a8d91d8e95de9df445bc50edd15eb6f3b6/1400845_CW_MY20_191302_ForCompOnly.png)
![](https://freight.cargo.site/t/original/i/e3c01d6c2aba9be7c481ea5d05ef012883a8ac4e40a7e3d282c637d23250f854/0702329_CW_MY20_191302_ForCompOnly.png)
![](https://freight.cargo.site/t/original/i/6475247406e5fa9ae72fdcc6531e868695cc25686348347631477d6ab9b88c14/1400419_CW_MY20_191302_ForCompOnly.jpg)
![](https://freight.cargo.site/t/original/i/6749bf19e6c6e898282049cd9ada6110a965234bc9aacb75bda3335004fc2e57/1106844_CW_MY20_191302_ForCompOnly.png)
![](https://freight.cargo.site/t/original/i/c2872531f853fd79d4265154f692fe30acc39d106f14835395036752ac857675/1601914_CW_MY20_191302_ForCompOnly.png)
![](https://freight.cargo.site/t/original/i/229b7aefb50aa2537a1ad2131d3fdaf2705b2e639f6b89156124d7e32c81333f/0503033_CW_MY20_191302_ForCompOnly.png)
![](https://freight.cargo.site/t/original/i/1b9895a0324ba2ccc0e49ff98c694d926436be5cc97d2c432536f897c5e2d783/1501134_CW_MY20_191302_INT_ForCompingOnly.png)
A lot of the minimal set details were captured in camera from clouds, mist, coyotes, crows.
![](https://freight.cargo.site/t/original/i/045a25076d0dfe4a1f503df8a17aa7f3dcc8853f0c90d66872e765ca7ac16421/0804437_CW_MY20_191302_ForCompOnly.jpg)
![](https://freight.cargo.site/t/original/i/95ce65dd32e3bce668965428e8cb659f7795b9006aa1be366bece30e03d64dab/1309360_CW_MY20_191302_ForCompOnly.jpg)
![](https://freight.cargo.site/t/original/i/962ce9fe1ae18ac0a25da700cb57988d756c25836cdee2e6a92d8ed936484bb7/0400534_CW_MY20_191302_ForCompOnly.png)
![](https://freight.cargo.site/t/original/i/9a5d98d8de621a55dc3d39fc4818933f6b04925c51d051f818c3b219406e8f75/1006438_CW_MY20_191302_ForCompingOnly.png)
![](https://freight.cargo.site/t/original/i/85e3167a4b0fe9243631449ec69c2515f0659b124ee194f78b572ec5f291632b/0601847_CW_MY20_191302_ForCompOnly.png)
![](https://freight.cargo.site/t/original/i/42f1201eaa81c08f9b5771e6f52962cc755622a95844722f8185a43637b9123b/0201541_CW_MY20_191302_ForCompOnly.png)
![](https://freight.cargo.site/t/original/i/3dfa92273a244d93081fcb86134e9a1c90d2e9fbb8fa15e0f7f311adde310c92/0201581_CW_MY20_191302_INT_ForCompOnly.jpg)
![](https://freight.cargo.site/t/original/i/e8eb1f82b74e8b0b472f5f086f06a62b3598b445409c309901a817358b1f6346/1006301_CW_MY20_191302_ForCompingOnly.jpg)
The stills were seen in social, .COM and at dealerships.
![](https://freight.cargo.site/t/original/i/d1aa5fedae9d09dc149d336d0c658ee4833d5e7734dc390362b0c1afeefeac55/HAD0019_Lit_Book_Text_Content_Covers_20x8_RGB_175dpi_07262019_Page_05.jpg)
![](https://freight.cargo.site/t/original/i/e0815de90352295c8afaa0e7ea7f3dae939d5ab43962289c4f6d35bd9c126471/HAD0019_Lit_Book_Text_Content_Covers_20x8_RGB_175dpi_07262019_Page_12.jpg)
![](https://freight.cargo.site/t/original/i/894de68c83b4412f2bb2f885a141359e51480977e070327fad55b7a0ffa86f5c/HAD0019_Lit_Book_Text_Content_Covers_20x8_RGB_175dpi_07262019_Page_07.jpg)
![](https://freight.cargo.site/t/original/i/e786f62df32876858dfce7712325a50503024c22ff3fc8caa771659e0439ecc1/HAD0019_Lit_Book_Text_Content_Covers_20x8_RGB_175dpi_07262019_Page_14.jpg)
![](https://freight.cargo.site/t/original/i/4d2750670d4cb419c871e07261b09b8c940c574439fbba2c869c42022917db2f/HAD0019_Lit_Book_Text_Content_Covers_20x8_RGB_175dpi_07262019_Page_27.jpg)
![](https://freight.cargo.site/t/original/i/5c4c672d8e48e667626afc4724e0c08f92754592e9d3abe9bb7d7c16fb4b8a35/HAD0019_Lit_Book_Text_Content_Covers_20x8_RGB_175dpi_07262019_Page_20.jpg)
![](https://freight.cargo.site/t/original/i/b946911dcd6155db23d6ea1454b1d054fbd2828744cae2043c1aebc9297e91b3/HAD0019_Lit_Book_Text_Content_Covers_20x8_RGB_175dpi_07262019_Page_24.jpg)
![](https://freight.cargo.site/t/original/i/1d28a13fd46103a5654218ea74054b2ceca35b8254723fd699713342542040c4/HAD0019_Lit_Book_Text_Content_Covers_20x8_RGB_175dpi_07262019_Page_21.jpg)
![](https://freight.cargo.site/t/original/i/be9d5d4c9fdd60fcc894e0f8d4598785d500e4d98f6fe676fd52a220e1a215b1/1500x500.jpeg)