In a world where everyone is tethered to their tech, the iconic brand, Harley-Davidson, invites us to feel alive again through the clarity, rush and thrill that comes with riding their bikes.
![](https://freight.cargo.site/t/original/i/b1c963be228277808240213a9954bc798ca5861594fa4f6a19265607e90ea957/PRStills_HDScroll_1b.png)
Shot on 16mm with director Jaron Albertin, the film follows the point of view of a rider as he tries to escape the suffocating feeling of our digital world. His journey twists and turns down narrowing streets as a Siri-like voice tries to control him. Towards the end, our rider escapes and is freed into an open, forest path where it’s just him and his ride.
![](https://freight.cargo.site/t/original/i/cabb00aa05afca78da6e5a6b30435bd7a128a67717ccdfce5d7092dd5fd0f592/PRStills_HDScroll_2b.png)
![](https://freight.cargo.site/t/original/i/9d22479b4b650e978247ef0420fc9ace69e82f6bc56183e0d88b245b977839a7/PRStills_HDScroll_2.png)
![](https://freight.cargo.site/t/original/i/7784c5ef987f321f92ab8099384d0becdd6cc28ba344ab6cc44e63f1ac077474/PRStills_HDScroll_3b.png)
![](https://freight.cargo.site/t/original/i/e2b4461799eef80cfc702178650bf28d72b73b246869450adb38ef62e4d87810/PRStills_HDScroll_4.png)
![](https://freight.cargo.site/t/original/i/93c48d396dc5410a45f55b3558981231e01ac5cc245b3668b63580ac26d5a87f/PRStills_HDScroll_4c.png)
![](https://freight.cargo.site/t/original/i/31fe0fc8efb2e5f902b1dac01c68d90b64eefdeb66e845bbfc2900d3b87f3ac5/PRStills_HDScroll_4b.png)
![](https://freight.cargo.site/t/original/i/bd54d59eb874287bf58eef2301e79e09c80e843cdafb2f0a1fb13b816ae4c656/PRStills_HDScroll_5.png)
![](https://freight.cargo.site/t/original/i/c6ab689ba8bde84ba8088efbeff85fc1d697b3909add56de93869f22654f3bdd/PRStills_HDScroll_6b.png)
![](https://freight.cargo.site/t/original/i/8b5043b06e41b178540b0200405d0fae173943f0d14269c3b4326071027c591f/PRStills_HDScroll_6c.png)