Somewhere along the way, feeling “well”, stopped feeling good. So we created a campaign that simply invites you to FEEL. The launch kicked off with an anthem film directed by Daniel Wolfe and scored by Atticus Ross.
It follows one person’s journey through a cycle of unsustainable behavious before opening up to a new world of mindful practice, community and joy, all soundtracked by an excerpt from an Oscar Wilde children’s story. The film is a parable about the modern struggles we face in trying to achieve fulfillment and the extraordinary feelings that lie within reach for each of us.
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When you wear lululemon products, they do feel different and maybe even help access different feelings in yourself and your practice. Our three product films each highlight a different feeling that a lululemon product unlocks.
The product-led portion of the campaign featured ambassadors Hailey Langland, Manoj Dias, Akin Akman, Deja Riley and Joe Wicks.
The product-led portion of the campaign featured ambassadors Hailey Langland, Manoj Dias, Akin Akman, Deja Riley and Joe Wicks.
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The photography, captured by Benjamin Lennox, was used in OOH, retail, .COM and social and seen in US and global markets.
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