For Coco Gauff’s new shoe, Coco Delray, we go back to her hometown Delray Beach (Florida), where her and her family’s story began. Here, we capture the comradery between multiple generations and different walks of life that have passed through the town, giving emotional context to the shoe’s name. Because after all, every place has a story to tell.

The film featured Coco’s grandmother, Yvonne Lee Odom, who was also the voiceover.

In addition to films, we also captured portraits of the community to reinforce the humanity and soul intended for this campaign.